MORE Best Business Practices for Photographers

by John Harrington

Overview

MORE BEST BUSINESS PRACTICES FOR PHOTOGRAPHERS expands on the success of John Harrington's popular BEST BUSINESS PRACTICES FOR PHOTOGRAPHERS. This second volume features even more tips and techniques for professional and aspiring photographers looking to operate a successful photography business. Photography is more technologically sophisticated than ever today, but it takes more than a good eye and technical know-how to build a thriving business. A veteran pro photographer, Harrington understands the business, and he gives you the details you need to know in order to succeed. In easy-to-understand language, he covers the essential points of the business of professional photography and guides you toward best practices in client interaction, negotiating contracts and licenses, business operations, and much more (including expanded information on pricing and contract models). The first volume, BEST BUSINESS PRACTICES FOR PHOTOGRAPHERS has been adopted by schools across the country and has won rave reviews. See for yourself how MORE BEST BUSINESS PRACTICES FOR PHOTOGRAPHERS can improve your business and put you on the path to success.

Product Details

ISBN-13:	9781305094055
Publisher:	Cengage Learning
Publication date:	05/29/2014
Pages:	304
Product dimensions:	7.30(w) x 9.00(h) x 1.00(d)

About the Author

John Harrington has worked for more than 16 years as an active photographer in Washington DC and around the world, working with both editorial and commercial clients. His photography business has been successful, with income rising ten-fold since he started. He has spoken at courses and meetings of The NPPA's Northern Short Course, The White House News Photographers Association, Smithsonian Institution, Corcoran School of Art and Design, American Society of Media Photographers Capital Region, University of Maryland, Northern Virginia Community College, Trinity College, and the Northern Virginia Photographic Society. Editorially, his credits have included the Associated Press, The New York Times, The Washington Post, Time, Newsweek, US News and World Report, The National Geographic Society, USA Today, People, MTV, and Life. For corporate and public relations clients, John has successfully placed images with the wire services (Associated Press, Reuters, Gannett, Agence France Presse, and UPI) over three hundred times. Commercially, John has worked with well over half of the top fortune 50 companies, and even more of the top 500. Ad campaigns for Seimens, Coca Cola, General Motors, Bank of America, and Freddie Mac, to name a few, have been seen worldwide.

Table of Contents

Introduction. 1. Social Media Etiquette & Expectations. 2. Outsourcing - Pros & Cons. 3. Marketing - An Overview of its Importance. 4. Marketing Case Studies. 5. Words That Work - Frank Luntz Examples. 6. Psychology for Photographers - Jenika. 7. Step-by-Step: Quickbooks & Downloading Bank Statements. 8. Step-by-Step: Quickbooks & Downloading Credit Card Statements/Charges. 9. Licensing Your. 10. Fine Art Photography Valuation. 11. Valuing Video Production as an Adjunct to Still Photography - Know Your Limits. 12. The Importance of a Registry and Your Participation in Them in an Era of Orphan Works. 13. The Value of Offering Internships. 14. Producing Proper Paperwork. 15. Establishing The Client's "Level of Production" Need (and Correlated Budget). 16. "Brick and Mortar" Locations. 17. Sole Proprietor, vs. LLC/LLP, vs S-Corp?. 18. "Price is What You Pay, Value is What You Get". 19. Pinciples, Standards, and Ethics. 20. Your Brand and Your Image. 21. Do You Need to Have a Niche or a Style?. 22. On Being Published. 23. Pricing Your Work - Business to Consumer Case Studies. 24. Pricing Your Work - Business to Ad/Design/PR Firm Case Studies. 25. Professionalism on the Job. 26. The Client Experience (menus, trailers, etc). 27. Publishing a Book. 28. Using the eCO for Online Registrations.