This book covers branding, management, and revenue optimization in an industry where very heavy investments are requested and mature markets need to ensure they remain competitive. Chapters include interviews with professionals and international experts on mature markets to shed light on the development and marketing strategies that make these resorts successful. Major issues facing mountain resorts today are addressed, including climate change, sustainability, COVID-19, the experience economy, yield management and dynamic pricing policies, and investment management.
Offering valuable knowledge on how to successfully market and manage ski resorts in an ever-changing and competitive environment, this will be useful reading for upper-level students, researchers and current practitioners in winter sports, destination development and management, sport tourism, and development studies.
This book covers branding, management, and revenue optimization in an industry where very heavy investments are requested and mature markets need to ensure they remain competitive. Chapters include interviews with professionals and international experts on mature markets to shed light on the development and marketing strategies that make these resorts successful. Major issues facing mountain resorts today are addressed, including climate change, sustainability, COVID-19, the experience economy, yield management and dynamic pricing policies, and investment management.
Offering valuable knowledge on how to successfully market and manage ski resorts in an ever-changing and competitive environment, this will be useful reading for upper-level students, researchers and current practitioners in winter sports, destination development and management, sport tourism, and development studies.
![Mountain Resort Marketing and Management](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Mountain Resort Marketing and Management
212![Mountain Resort Marketing and Management](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Mountain Resort Marketing and Management
212Product Details
ISBN-13: | 9781032064048 |
---|---|
Publisher: | Taylor & Francis |
Publication date: | 01/29/2024 |
Series: | Routledge Advances in Tourism |
Pages: | 212 |
Product dimensions: | 6.12(w) x 9.19(h) x (d) |