Music Entrepreneurship

by Allan Dumbreck, Gayle McPherson

Overview

The music industries hinge on entrepreneurship. The recent, rapid convergence of media and the parallel ongoing evolution of music businesses have again seen the focus shift to independent companies and individual entrepreneurs. Opportunities tend not to be advertised in professional music and practically everyone begins on their own: forming a band, starting a record label, running events, or building a website. But it's not an easy territory to navigate or get a handle on.

Music Entrepreneurship features an analysis of the changing landscape of the music industries and the value of the entrepreneur within them through a series of focused chapters and case studies. Alongside contributions from key academics across the globe, expert contributors from across the industry highlight successful entrepreneurs and offers practical help to the reader trying to navigate the business. Sectors examined include:

The value of the music industries
Recorded music
Live events
Branding in music
Artist management
Digital distribution

Product Details

ISBN-13:	9781472525406
Publisher:	Bloomsbury Academic
Publication date:	01/28/2016
Pages:	336
Product dimensions:	5.10(w) x 7.70(h) x 1.00(d)

About the Author

Allan Dumbreck is a Senior Lecturer in the music performance, production and entrepreneurship sectors within the School of Media, Culture and Society at the University of the West of Scotland. He is also the programme leader for BA (Hons) Commercial Music and editor of the Music Education Directory.

Gayle McPherson is a Professor of Events and Cultural Policy within the School of Media, Culture and Society at the University of the West of Scotland. She has published widely on events and festivals policy, culture and society and the social and cultural impact of events on cities and nations.

Table of Contents

Part One – the Music Environment:
Introduction: The Need for the Music Entrepreneur;
Chapter One: The Music Environment;
Chapter Two: The Music Entrepreneur in the Global Marketplace;
Chapter Three: Music as Space and Place Identity.


Part Two – Case Studies:
Case-study One: Recorded Music;
Case-study Two: Live Performance;
Case-study Three: Festival and Spectacle;
Case-study Four: Publishing;
Case-study Five: Artist and Artist Management;
Case-study Six: Digital Media.

Editorial Reviews

The book charts the ongoing evolution of music businesses and the focus shift to independent companies ... helping emerging artists to find opportunities that may be unadvertised in the professional field.” —The Glasgow Herald

From the Publisher