My Life in Advertising and Scientific Advertising / Edition 1

by Claude Hopkins

Overview

Gain a lifetime of experience from the inventor of test marketing and coupon sampling — Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

Product Details

ISBN-13:	9780844231013
Publisher:	McGraw Hill LLC
Publication date:	01/11/1966
Series:	Advertising Age Classics Library Series
Edition description:	List
Pages:	336
Product dimensions:	6.00(w) x 8.90(h) x 1.10(d)

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide