Table of Contents
Introduction 6
Chapter 1 Preparing to negotiate 8
Becoming a negotiator 10
Understanding negotiation dilemmas 12
Being prepared 14
Designing the structure 18
Chapter 2 Setting your style 24
Defining negotiation styles 26
Defining interest-based negotiation 28
Negotiating from the whole brain 30
Creating win-win deals 32
Building relationships 34
Developing mutual trust 36
Negotiating fairly 38
Chapter 3 Conducting negotiations 40
Negotiating with power 42
Making offers and counteroffers 46
Making concessions 48
Being persuasive 50
Managing impasses 54
Avoiding decision traps 56
Managing emotions 60
Dealing with competitive tactics 64
Closing the deal 66
Chapter 4 Developing your technique 68
Negotiating as a team 70
Dealing with many parties 74
Negotiating internationally 80
Using a coach 86
Being a mediator 88
Learning from the masters 92
Index 94
Acknowledgments 96