Table of Contents
The Do-Not-Skip-This Introduction: Can One Great Presentation Change Everything for Your Business? Make You Rich? Influential? Powerful? Dan Kennedy ix
Section I Putting Together Your Most Powerful Presentation
Chapter 1 Will You Be an Amateur or a Pro? Dan Kennedy 3
Chapter 2 How To Be Fearless as a Presenter Dustin Mathews 9
Chapter 3 Knowledge of Your Audience Is Power Dan Kennedy 13
Chapter 4 What Is a Presentation? Dan Kennedy 21
Chapter 5 The Speakers' Formula™ Dave VanHoose 27
1 Grab Attention 30
2 Build Rapport 32
3 Gain Credibility 32
4 Target Problems 33
5 Deliver Solution 33
6 Set Expectations 34
7 Social Proof 35
8 Show Benefits 35
9 Irresistible Offer 36
10 No-Risk Guarantee 36
11 Give Deadline 37
12 Call to Action 38
Chapter 6 Irresistible Offer Architecture® Dustin Mathews 41
Triangle 1 Hot Buttons 42
Triangle 2 Added Value 44
Triangle 3 Reassurance 48
Chapter 7 The Structure of Promises Dan Kennedy 53
Four Ways to Structure a Great Promise 54
Chapter 8 Presentainer® Secrets of Mass Persuasion Dave VanHoose 61
1 Leading and Ending 63
2 The Yes State 63
3 The Seven-Minute Rule 64
4 Dynamism 65
Chapter 9 Demonstration in Presentations Dan Kennedy 67
Chapter 10 Someone To Speak and Present To Dustin Mathews 73
Chapter 11 No Two Audiences Are Created Equal Dan Kennedy 85
Section II Presentations and Online Media
Chapter 12 The Power of Webinars and Online Media: How to Speak While You Sleep Dustin Mathews 97
1 Traffic 99
2 Registration 100
3 Build Excitement 100
4 The Presentation 102
5 Follow Up … Like Crazy! 104
6 Stick and Overdeliver 104
Chapter 13 It's TV Dan Kennedy 107
Chapter 14 StealthSeminar: Automate Your Presentations and Profits by Special Guest Expert Geoff Ronning 115
What Is StealthSeminar? 116
Why StealthSeminar? 116
What Does a StealthSeminar Webinar Look Like? 118
Is Using StealthSeminar Ethical? 120
Automated Webinars versus Live Webinars 120
Types of StealthSeminar Events 121
Section III Follow-Up to Presentations
Chapter 15 Turning Leftovers into Rich Meals Dan Kennedy 131
Chapter 16 The Post-Presentation Conversation Dustin Mathews 135
Chapter 17 The Best Story Wins-or Does It? Dan Kennedy 141
Chapter 18 How to Fuel a Business with Effective Presentations: Case History Mike Crow 147
$52+ Million Businesses with the Same Fuel 148
Why Don't You Already Have a Great Circle of Connectors Bringing You all the New Customers You Can Handle? 149
Stop Networking Start Connecting, with Connectors 150
How to Get Positive Results with Audiences of Connectors 151
About the Authors 155
Other Books Dan Kennedy 157
Index 159
Free Gift Offer 165
