Table of Contents
Foreword Paul Stanley ix
Introduction: No Is a Four-Letter Word 1
1 The Mike Damone Principle 5
2 The Jericho Principle 20
3 The Keith Richards Principle 27
4 The Vince McMahon Principle 42
5 The Richard Hayden Principle 51
6 The Negro Casas Principle (aka The Bad Cow Incident) 58
7 The Yoda Principle 71
8 The Paul Stanley Principle 78
9 The Viv Savage Principle 86
10 The Twelfth Ninja Principle 102
11 The Groundlings Principle 110
12 The Brian Pillman Principle 118
13 The America's Funniest Home Videos Principle 124
14 The Mike Lozanski Principle 135
15 The Ted Irvine Principle 145
16 The Shep Gordon Principle 158
17 The Ronnie James Dio Principle (aka The Ellsworth Edict) 173
18 The Gene Simmons Principle 183
19 The Steve Austin Principle 192
20 The Bowie Principle 204
Epilogue: Goodbye … If Only for Now 215
Acknowledgments 217
Photos Follow Page 90