Now You See It: How the Brain Science of Attention Will Transform the Way We Live, Work, and Learn

Now You See It: How the Brain Science of Attention Will Transform the Way We Live, Work, and Learn

by Cathy N. Davidson

Narrated by Laural Merlington

Unabridged — 13 hours, 53 minutes

Now You See It: How the Brain Science of Attention Will Transform the Way We Live, Work, and Learn

Now You See It: How the Brain Science of Attention Will Transform the Way We Live, Work, and Learn

by Cathy N. Davidson

Narrated by Laural Merlington

Unabridged — 13 hours, 53 minutes

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Overview

When Cathy Davidson and Duke University gave free iPods to every member of the incoming freshman class in 2003, they didn't expect the uproar that followed. Critics called it a waste: what educational value could a music player have for college kids? Yet by the end of the year, Duke students had found academic uses for the new devices in virtually every discipline. The iPod experiment proved to be a classic example of the power of disruption-a way of refocusing attention to illuminate unseen possibilities.

Using cutting-edge research on the brain, Davidson shows how the phenomenon of “attention blindness” shapes our lives, and how it has led to one of the greatest problems of our historical moment: although we blog, tweet, and text as if by instinct, far too many of us still toil in schools and workplaces designed for the last century, not the one we live in. To change this, we must ask ourselves critical questions: How can we redesign our schools to prepare our kids for the challenges they'll face as adults? What will the workers and workplaces of the future look like? And how can we learn to adapt to life changes that seem almost too revolutionary to contemplate?

Davidson takes us on a tour of the future of work and education, introducing us to visionaries whose groundbreaking ideas will soon affect us all. Now You See It opens a window onto the possibilities of a world in which the rigid ideas of the twentieth century have been wiped away and replaced with the flowing, collaborative spirit built into the very design of the Internet.


Editorial Reviews

Publishers Weekly - Audio

The digital age is in full swing. Just about everyone owns an iPod, cellphone, and laptop nowadays, but are we really prepared for the impact these devices will have on our lives? This is the question posed by Davidson’s well-researched effort, narrated by the gifted Laural Merlington, who draws upon her teaching background in this compelling audio edition. With a confident and steady tone, Merlington presents Davidson’s fairly complex material with great ease—just as any good instructor would do when dealing with an abundance of facts and figures. Merlington’s delivery is smooth, allowing for an easy and informative listening experience. A Viking hardcover. (Aug.)

Publishers Weekly

Davidson (The Future of Thinking) offers a stunning new vision for the future, showing how the latest advances in brain research could revolutionize education and workplace management. Davidson, formerly a vice provost at Duke and now codirector of the HASTAC/MacArthur Foundation Digital and Media Learning Competitions, begins with the concept of "attention blindness," a basic principle of neuroscience stating that individuals only see a portion of the world in front of them. Davidson asks how, whether working alone or collaboratively, we might overcome this deficit and gain a broader perspective on our mental and physical surroundings. She interviews pioneers who have demonstrated amazing success in accomplishing this goal. Her focus ranges from startup charter schools in rural North Carolina to IBM, demonstrating how to move to a world that recognizes the rich interrelationships inherent in the 21st century. Duke, for instance, allowed students to bring digital experience to their (and their professors') educational experience by giving students iPods and asking them to "dream up learning applications." Davidson has produced an exceptional and critically important book, one that is all-but-impossible to put down and likely to shape discussions for years to come. (Aug.)

From the Publisher

"In her galvanic new book, Ms. Davidson, one of the nation's great digital minds, has written an immensely enjoyable omni-manifesto. Rooted in . . . rigorous history, philosophy and science, this book . . . doubles as an optimistic, even thrilling, summer read." - Virginia Hefferman, New York Times

?"A remarkable new book Now You See It offers a fresh and reassuring perspective on how to manage anxieties about the bewildering pace of technological change. . . . Her work is the most powerful yet to insist that we can … manage the impact of these changes." - Anya Kamenetz, Fast Company

"The author takes us on a journey through contemporary classrooms and offices to describe how they are changing-or, according to her, should change. . . .Now You See It is filled with instructive anecdotes and genuine insights."- - Mark Changizi, Wall Street Journal

"Her book 'Now You See It' celebrates the brain as a lean, mean, adaptive multitasking machine that - with proper care and feeding - can do much more than our hidebound institutions demand of it. . . Davidson is such a good storyteller, and her characters are well drawn." - Christopher Chabris, New York Times

"Davidson has produced an exceptional and critically important book, one that is all-but-impossible to put down and likely to shape discussions for years to come." --[Top 10 Science Book, Fall 2011] - Publishers Weekly

"Humorous, poignant, entertaining, endearing, touching and challenging. It is a book I would happily recommend to anyone engaged in teaching at any level … It is devised to convince readers that the human mind is ready for the next quantum advance into our collective future." - Steve Wheeler, Book of the Week, Times Higher Education

"Practice Collaboration by Difference: This idea is stolen directly from Cathy N. Davidson's marvelous book, Now You See It. . . .If innovation is our goal then we must pay careful attention to the diversity of the people around our project tables." - Joshua Kim, Inside Higher Ed

"A preview of the future from an educational innovator... it is becoming clear that our minds are capable of multitasking to a degree far beyond what the 20th-century assembly-line worker or middle manager was trained to do....[Davidson's] points are worth pondering." - Kirkus

"There is an emerging consensus that higher education has to change significantly, and Davidson makes a compelling case for the ways in which digital technology, allied with neuroscience, will play a leading role in that change." - William Pannapacker, Chronicle of Higher Education

"[Davidson] makes a provocative case for radical educational and business reforms. . . . Davidson's call to experiment with digital schemes that turn students and workers into motivated problem solvers rings as clear as a bell atop a little red schoolhouse." - Bruce Bower, Science News

"The book's purpose and strength are in detailing the important lessons we can glean from the online world. -If Davidson is right, 21st-century society will move away from categorizing people based on standardized tests, which are crude measures of intelligence at best. Instead we will define new metrics, ones that are better aligned with the skills needed to succeed in the shifting global marketplace. And those who cannot embrace this multidisciplinary world will simply be left behind." - Brian Mossop, Scientific American

"Davidson's claim that mono-tasking (the idea that a person can focus on one single task at hand) is an unrealistic model of how the brain works, seems strikingly persuasive. Davidson also calls for a reform in education . . . [that] helps kids become multitasking, problem-solving thinkers." - Sophie Duvernoy, LA Weekly

"The technological changes around us are of unprecedented proportions... In this book Cathy Davidson integrates findings from psychology, attention, neuroscience, and learning theory to help us get a glimpse of the future and more importantly a better understanding of our own individual potential." - Dan Ariely, author of Predictably Irrational

"Now You See It is simply fantastic. Only Cathy Davidson could pull off such a sweeping book. -It is about so much more than just education or even learning. -It is about-a way of being. Her book and-stories are incredibly important for the true arc of life learning-and for constantly becoming!" - John Seely Brown, author of A New Culture of Learning

"Cathy Davidson has one of the most interesting and wide ranging minds in contemporary scholarship, a mind that ranges comfortably over literary arts, literacy, psychology, and brain science... Her ambitious and timely book is certain to attract a lot of attention and to catalyze many discussions." - Howard Gardner, Harvard University

"One cutting edge of educational practice is participatory learning…and one frontier of brain research is what is happening to our attention in the always-on era. Cathy Davidson is a natural to bring together these neuroscientific and educational themes." - Howard Rheingold, author of Smart Mobs and Net Smart

Howard Rheingold

"One cutting edge of educational practice is participatory learning…and one frontier of brain research is what is happening to our attention in the always-on era. Cathy Davidson is a natural to bring together these neuroscientific and educational themes."

Howard Gardner

Cathy Davidson has one of the most interesting and wide ranging minds in contemporary scholarship, a mind that ranges comfortably over literary arts, literacy, psychology, and brain science... Her ambitious and timely book is certain to attract a lot of attention and to catalyze many discussions.

John Seely Brown

Now You See It is simply fantastic. Only Cathy Davidson could pull off such a sweeping book. It is about so much more than just education or even learning. It is about a way of being. Her book and stories are incredibly important for the true arc of life learning and for constantly becoming!"

Dan Ariely

The technological changes around us are of unprecedented proportions... In this book Cathy Davidson integrates findings from psychology, attention, neuroscience, and learning theory to help us get a glimpse of the future and more importantly a better understanding of our own individual potential."

Sophie Duvernoy

Davidson's claim that mono-tasking (the idea that a person can focus on one single task at hand) is an unrealistic model of how the brain works, seems strikingly persuasive. Davidson also calls for a reform in education . . . [that] helps kids become multitasking, problem-solving thinkers."

Brian Mossop

The book's purpose and strength are in detailing the important lessons we can glean from the online world. If Davidson is right, 21st-century society will move away from categorizing people based on standardized tests, which are crude measures of intelligence at best. Instead we will define new metrics, ones that are better aligned with the skills needed to succeed in the shifting global marketplace. And those who cannot embrace this multidisciplinary world will simply be left behind.

Bruce Bower

[Davidson] makes a provocative case for radical educational and business reforms. . . . Davidson's call to experiment with digital schemes that turn students and workers into motivated problem solvers rings as clear as a bell atop a little red schoolhouse."

William Pannapacker

There is an emerging consensus that higher education has to change significantly, and Davidson makes a compelling case for the ways in which digital technology, allied with neuroscience, will play a leading role in that change.

Joshua Kim

Practice Collaboration by Difference: This idea is stolen directly from Cathy N. Davidson's marvelous book, Now You See It. . . .If innovation is our goal then we must pay careful attention to the diversity of the people around our project tables.

Steve Wheeler

Humorous, poignant, entertaining, endearing, touching and challenging. It is a book I would happily recommend to anyone engaged in teaching at any level … It is devised to convince readers that the human mind is ready for the next quantum advance into our collective future.

Christopher Chabris

"Her book 'Now You See It' celebrates the brain as a lean, mean, adaptive multitasking machine that — with proper care and feeding — can do much more than our hidebound institutions demand of it. . . Davidson is such a good storyteller, and her characters are well drawn."

Mark Changizi

"The author takes us on a journey through contemporary classrooms and offices to describe how they are changing—or, according to her, should change. . . .Now You See It is filled with instructive anecdotes and genuine insights."

Anya Kamenetz

?"A remarkable new book Now You See It offers a fresh and reassuring perspective on how to manage anxieties about the bewildering pace of technological change. . . . Her work is the most powerful yet to insist that we can … manage the impact of these changes.

Virginia Hefferman

"In her galvanic new book, Ms. Davidson, one of the nation’s great digital minds, has written an immensely enjoyable omni-manifesto. Rooted in . . . rigorous history, philosophy and science, this book . . . doubles as an optimistic, even thrilling, summer read.

SEPTEMBER 2011 - AudioFile

Laural Merlington is well suited to articulate Davidson’s views on the disconnect between the cutting-edge technology that is available to people today and the ways that most people actually go about their lives. The powerful take on cutting-edge brain research shows how schools and workplaces have not caught up with technological advances. Merlington enables the listener to grasp the science and become intrigued by the prospect that every inhabitant of planet Earth needs a "field guide and survival manual to the Digital Age." The author’s visionary viewpoint is founded on scientific studies of “attention blindness.” She proposes new approaches to curriculum and work environments that will cohesively blend digital advances with our daily lives. A.W. © AudioFile 2011, Portland, Maine

Kirkus Reviews

A preview of the future from an educational innovator.

Davidson (The Future of Thinking, 2010, etc.), who codirects the annual HASTAC/MacArthur Foundation Digital Media and Learning competitions, describes an experiment where most of a group told to count passes between basketball players in a short film fails to spot a person who walks through the scene in a gorilla suit. Too- focused attention can miss something unexpected. The author takes this insight as a key to examine the nature of attention, which she believes has deep roots in the educational system created to fill jobs where workers arrive at a given time and perform a specific task in tight coordination with other workers. As Davidson notes, students who don't respond well to these expectations are pigeonholed as misfits, slow learners, troublemakers or worse. But brain research indicates that the educational establishment is out of step; it is becoming clear that our minds are capable of multitasking to a degree far beyond what the 20th-century assembly-line worker or middle manager was trained to do. After a brief introductory chapter, Davidson offers several examples of how the schools and workplaces of the future might look. Duke University's 2003 experiment of giving the entire freshman class free iPods drew widespread scorn, but the experiment justified itself as students found innovative ways to use the devices in the classroom and lab. The administration grasped the iPod's capability to connect the students' work for group projects, such as a podcasting conference that distributed a lecture on Shakespeare worldwide. Elementary-school children are learning by using computer games, and other schools are abandoning traditional class structure to reach children who might be left behind in conventional schools. The revolution is reaching the workplace, as well—notably at IBM, where a significant portion of the workforce now telecommutes and many workgroups are spread out over three continents, connecting by teleconferencing. Further, the military is making heavy use of video games in training soldiers to use new weapons systems.

Davidson may oversell the revolution in thinking—there's a lot of cheerleading here—but her points are worth pondering.

Product Details

BN ID: 2940172695476
Publisher: Brilliance Audio
Publication date: 08/18/2011
Edition description: Unabridged
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