One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business

by Phil Dusenberry

Overview

"We Bring Good Things to Life"
"It’s Not TV, It’s HBO"
"Visa: It’s Everywhere You Want to Be" 

These aren’t just advertising slogans; they’re game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down.

Product Details

ISBN-13:	9781101662045
Publisher:	Penguin Publishing Group
Publication date:	10/03/2006
Sold by:	Penguin Group
Format:	eBook
Pages:	304
File size:	694 KB
Age Range:	18 Years

About the Author

PHIL DUSENBERRY joined BBDO as a copywriter in 1962 and rose through the ranks to become chairman and chief creative officer of BBDO North America, transforming it into the leading creative shop on Madison Avenue and the flagship of the Omnicom empire. He was inducted into the Advertising Hall of Fame in 2002.