Online Marketing for Non-Techies: The Easiest Way to Turn Your Website into a Sales Machine

by Lyn Kelley

Overview

New, updated edition 2021. Finally! A basic, introductory, easy to understand and follow instruction guide on how to implement and succeed with your online marketing. Lyn Kelley, Ph.D., Certified Professional Coach has led hundreds of marketing seminars for people who despise marketing and technology. She shares with you everything you need to know about how to get your efforts to pay off. She makes it super easy for anyone to understand and implement. You’ll be making money and getting new customers while you sleep! Specifically for service professionals and small business entrepreneurs.
Here’s what you’ll get:
What the Internet revolution means to small business
Where to begin!
Creating your online marketing plan
Branding and naming your business
Creating a customer data base
The 10 biggest blunders people make in marketing
Linking and networking
10 tips for a compelling website
Integrating social media
The free online promotion that makes you a celebrity
7 Essential rules for building a loyal customer base
Social networking do’s & don’ts
How to make your knowledge into a book, video or audio
How to capitalize on your Search Engine Optimization (seo)
Key word phrases that make your website swim like a salmon to the top
7 Steps to raise your Google ranking
6 Effective ways to get traffic to your website
Tools to make search engines love your website
Pay-Per-Click programs – how much should you pay?
Adwords
How to target your ads
Online directories that send you good referrals
Subscriber deal programs, i.e., Yelp, Groupon, Amazon Local
Zero cost online marketing secrets
How to create backlinks
How to exchange links with other websites
How to create a successful affiliate program
How to create a blog, e-zine articles and/or e-newsletters
How to create a successful blog site
Dramatic no-cost results from YouTube
How to set up a shopping cart
5 ways to turn your website into a sales machine
10 Expert tricks of online marketing – easy, free, and do-it-yourself

Product Details

BN ID:	2940045826082
Publisher:	Lyn Kelley
Publication date:	04/11/2014
Sold by:	Smashwords
Format:	eBook
File size:	182 KB

About the Author

As a Motivational Coach and Speaker, my goal is “to empower people move to the next level of success in their lives.” Many people have asked for more information about me and why I am qualified to motivate others. So here’s a little bit about me and how I got here.

It all started back in Fresno, CA where I was born and raised. As a child I knew I had a calling to help people be happier and live better lives. I knew this because I was keenly observant of people. I observed people and how they lived their lives. At age 10 a friend’s family invited me to a musical show called “Up With People!” This show had a major impact on me, and brought up my passion to help people be happier.
Although my parents didn’t care about my grades, I received all A’s in school except I always failed Oral English. I couldn’t get up in front of the class and speak. What kept me going in school was my desire for a career in the helping/teaching profession, so I could help others become more successful.
The females in my family were discouraged from going to college, so higher education became my way of rebelling. I earned my B.A. in Education from CSU Fresno. During college I had some wonderful professors who took me under their wing and encouraged me to speak in class. I learned that I enjoyed teaching and actually had a gift that had previously been repressed. I went on to get my teaching credential and taught Jr. and Sr. High School for 7 years. I went from a shy little girl who couldn’t speak in front of the class to a big girl who couldn’t STOP speaking in front of the class!

Teaching adolescents was an amazing experience! I found that I wanted to work with them more one-on-one, so I went back to college to become a counselor. I received my M.S. in Counseling/Psychology from the University of Miami and became licensed as a Marriage & Family Therapist. Initially I set out to get a wide range of experience. I worked in a children’s psych hospital in dual diagnosis, managed a residential treatment program for severely emotionally disturbed teenage girls, conducted biofeedback therapy for a pain management center, and worked in social services in the areas of foster care, child abuse and family reunification.

Once I became licensed I worked in a private counseling practice for 7 years. I specialized in relationship counseling. During this time I realized that coaching, writing and teaching were what I really loved to do, so I started writing books for healthcare professionals and teaching continuing education courses. I became particularly interested in the field of motivation and coaching and worked on this as a specialty. I founded GROW Training Institute, Inc. which is a coach training organization, and became a Certified Professional Coach. I then coached myself through my Doctoral Program and earned my Ph.D. in Health Science through a correspondence program.

I can now freely pursue my true passions of writing, speaking, coaching and consulting! I have published 36 books and am working on my next one now.

Many people have asked me what has most motivated me during my life? I believe that we all have internal motivation when we find our gift. My strong desire to help people become higher functioning, happier and more successful must have initially come from my internal desire to grow, learn, and improve my life and the world around me. It also came from my deep appreciation for my mentors and teachers who helped me overcome my anxieties and fears about success. It came from reading books by great self help/spiritual authors such as Wayne Dyer, Gary Zukav, Louise Hay, Marianne Williamson, Barbara DeAngelis and Tony Robbins. I have learned that it is fear that stops us most. We sabotage our own success due to our own fear of our own light. I want to help others overcome their obstacles and shine their light brightly, just as my mentors did for me.

I now do business, relationship and life coaching. As a Business Coach, I conduct trainings for businesses, entrepreneurs, corporations and organizations all over the world. I do practice building consulting for mental health and medical providers. As a relationship coach I help people stop sabotaging themselves and create their ideal relationships. I work by telephone, Internet and face-to-face. If you are interested in receiving coaching or need a motivational speaker, please contact me! I wish you much success.

See my YouTube video: The Biggest Mistake Women Make in Dating and Love Relationships
-Lyn Kelley, Ph.D., LMFT, CPC