Opportunties in Direct Marketing / Edition 1

by Anne Basye

Overview

Market yourself toward a successful career!

Get started in a career that has a promising future and is financially rewarding. Opportunities in Direct Marketing Careers provides you with a complete overview of the job possibilities, salary figures, and experience required to enter the field of direct marketing.

This career-boosting book will help you:

• Determine the specialty that's right for you, from business-to-business marketing to telemarketing to catalog production
• Acquire in-depth knowledge of direct marketing
• Find out what kind of salary you can expect
• Understand the daily routine of your chosen field
• Focus your job search using industry resources

ENJOY A GREAT CAREER AS A:
Buyer • Merchandiser • List manager • Market research director • Copywriter • Warehouse manager

Product Details

ISBN-13:	9780071493086
Publisher:	McGraw Hill LLC
Publication date:	04/18/2008
Series:	Opportunities in ... (Paperback)
Edition description:	Revised
Pages:	160
Product dimensions:	5.30(w) x 7.50(h) x 0.40(d)

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Table of Contents

Acknowledgments     vii
Introduction     ix
Direct Marketing: Its Past, Present, and Future     1
How direct and interactive marketing works
Rise, fall, and rise of relationship marketing
Beginning of direct marketing
Why consumers and businesses like direct marketing
Reasons to consider a direct and interactive marketing career
One prerequisite: a head for numbers
Future of direct and interactive marketing
Direct Marketing and the Internet     17
How the Internet contributes to direct marketing success
Opt-in e-mail: a powerful direct marketing medium
An enormous career opportunity
Direct Marketing Companies     25
Business-to-business direct marketing
Advantages of starting in a direct marketing company
Positions in direct marketing companies
Close-up look at a direct marketing career
Salary ranges
Catalog Companies     39
Catalogs and the Internet
Catalog production cycle
Quill Corporation: a business-to-business catalog giant
Close-up look at a career in catalogs
Salary ranges
Direct Marketing Agencies     59
Account management opportunities
Traffic
Media
Creative services
Production
Research
Database marketing
Interactive opportunities
Two success stories
Salary ranges
Telemarketing     77
Telemarketing revolution
Size and scope of telemarketing
Qualifications for telemarketers
Salary ranges
List Industry     87
List brokers
Listmanagers
List compilers
Service bureaus
Mobility in the list industry
Salary ranges
Database Marketing     97
Benefits and applications of database marketing
Sources of information
Database career opportunities
Close-up look at a database marketing career
Salary ranges
Opportunities in Other Industries     111
Package goods marketers
Insurance and other financial services
Banking industry
Automobile industry
Retail
Magazine subscription circulation
Fund-raising
Broadcast direct marketing
Vendors to the direct marketing industry
Educational Preparation and Starting a Career     121
Colleges and universities
Direct Marketing Educational Foundation
Direct marketing associations and clubs
Professional association educational programs
Top-ranking direct marketing agencies
Starting your career
What employers are looking for
How they got there: four career profiles
A bright future
Selected Reading     147