Orchestrating Success: Improve Control of the Business with Sales & Operations Planning / Edition 1

by Richard C. Ling, Walter E. Goddard

Overview

The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.

Product Details

ISBN-13:	9780471132271
Publisher:	Wiley
Publication date:	09/01/1989
Series:	Oliver Wight Library Ser.
Pages:	176
Product dimensions:	6.30(w) x 9.25(h) x 0.68(d)

About the Author

Richard C. Ling and Walter E. Goddard are the authors of Orchestrating Success: Improve Control of the Business with Sales & Operations Planning, published by Wiley.

Table of Contents

Working in Concert.

Synchronizing with the Marketplace.

Conducting the Process.

Establishing Responsibilities.

Preparing the Data.

Operating the Process.

Implementing the Process.

Appendices.

Index.