Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running

by Geoff Hollister

Overview

How does a boy from a small Oregon farm town get swept up in the politics of his chosen sport? Out of Nowhere takes the reader along on Geoff Hollister's 33 year journey at the center of Nike, the company that would change not only the world of athletic shoes and apparel but the business of sport itself.

Nike began with a handshake and a few hundred dollars passed between Phil Knight and legendary track coach Bill Bowerman. Hollister was coached by him at the University of Oregon and was Bowerman's pick as Nike's third employee. Before he had even graduated Hollister began selling shoes out of the trunk of his car for Blue Ribbon Sports, the company that became Nike.

Out of Nowhere provides an inside look for the entrepreneur, from someone who experienced the humble beginnings, lived and breathed the first 33 years of Nike, now the largest sports and fitness company in the world. Hollister takes you on the rollercoaster ride of success and failure.

Product Details

ISBN-13:	9781841262345
Publisher:	Meyer & Meyer Sport
Publication date:	04/28/2008
Pages:	328
Product dimensions:	6.40(w) x 9.40(h) x 1.10(d)

Table of Contents

The Road to Eugene     11
Call Me Bill     19
He Marked Me     22
University of Oregon     28
There's Someone I Want You to Meet     42
Shooting Stars     58
Hot Off Bowerman's Waffle Iron     67
We Called Him "Pre"     71
After Munich     84
A Dream Come True     104
Our Beloved Son and Brother     115
Montreal-An Experience, Not a Victory     120
After Montreal     137
The Arrival of Rono and Athletics West     141
The Moscow Run-Around     155
Running, Flying, Marketing     158
We Are Not Adidas     169
A Sea of Change, Part One     189
A Sea of Change, Part Two     204
To Seoul, or Not to Seoul     216
I Love L.A.     228
The Dumper     245
The America's Cup     260
Nike World Headquarters     277
Tell Me a Story     294
The Big Blow     306
The Unexpected Chapter     315