Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get

by Bill Glazer, Dan Kennedy (Foreword by)

Overview

When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing and sell the wet merchandise to a Jobber—a business that buys damaged goods in bulk for cheap. Instead, he did the OUTRAGEOUS thing—he advertised in a very OUTRAGEOUS way which resulted in receiving much more than he would have received from the Jobber. It was easy.

Here is an OUTRAGEOUS idea—it's easy to make a lot of money from advertising. That's right, easy money! This book, OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL, explains in certain terms how to advertise and make money.

Rich with examples and stories showing exactly how to implement a successful OUTRAGEOUS program, this book cracks the code on getting a return on your advertising dollars—an OUTRAGEOUS return!

Product Details

ISBN-13:	9780982379301
Publisher:	Morgan James Publishing
Publication date:	05/01/2009
Pages:	313
Sales rank:	1,120,705
Product dimensions:	5.90(w) x 9.00(h) x 1.00(d)

About the Author

A regular contributor to "McSweeney's" and host of the popular Moth StorySLAM in New York, Dan Kennedy is the author of the widely acclaimed "Loser Goes First".

Editorial Reviews

"I'm disappointed with & dislike this book. I am disappointed Bill has packed it so full & given away so much for such a small, token price & I unsuccessfully argued for stripping it back when I reviewed the manuscript. As is, this should be a $1,000 or $2,000 info-product sold as a kit of resources, not a book sold for the price of a Starbuck." —Dan KennedyAuthor, Speaker, Consultant Dankennedy.com

From the Publisher