Over a Barrel: The Rise and Fall of New York's Taylor Wine Company
Finalist for the 2015 ForeWord INDIEFAB Book of the Year Award in the Regional Category

In 1880, Walter Stephen Taylor, a cooper's son, started a commercial grape juice company in New York's Finger Lakes region. Two years later, wine production was added, and by the 1920s, the Taylor Wine Company was firmly established. Walter Taylor's three sons carefully guided the company through Prohibition and beyond, making it the most important winery in the Northeast and profoundly affecting the people and community of Hammondsport, where the company was headquartered.

In the 1960s, the Taylor family took the company public. Ranked sixth in domestic wine production and ripe for corporate takeover, the company was sold to Coca-Cola in 1977. Three more changes of corporate ownership followed until, in 1995, this once-dynamic and important wine producer was obliterated, tearing apart the local economy and changing a way of life that had lasted for nearly a century.

Drawing on archival research as well as interviews with many of the principal players, Thomas Pellechia skillfully traces the economic dynamism of the Finger Lakes wine region, the passion and ingenuity of the Taylor family, and the shortsighted corporate takeover scenario that took down a once-proud American family company. In addition to providing important lessons for business innovators, Over a Barrel is a cautionary tale for a wine region that is repeating its formative history.
"1120800362"
Over a Barrel: The Rise and Fall of New York's Taylor Wine Company
Finalist for the 2015 ForeWord INDIEFAB Book of the Year Award in the Regional Category

In 1880, Walter Stephen Taylor, a cooper's son, started a commercial grape juice company in New York's Finger Lakes region. Two years later, wine production was added, and by the 1920s, the Taylor Wine Company was firmly established. Walter Taylor's three sons carefully guided the company through Prohibition and beyond, making it the most important winery in the Northeast and profoundly affecting the people and community of Hammondsport, where the company was headquartered.

In the 1960s, the Taylor family took the company public. Ranked sixth in domestic wine production and ripe for corporate takeover, the company was sold to Coca-Cola in 1977. Three more changes of corporate ownership followed until, in 1995, this once-dynamic and important wine producer was obliterated, tearing apart the local economy and changing a way of life that had lasted for nearly a century.

Drawing on archival research as well as interviews with many of the principal players, Thomas Pellechia skillfully traces the economic dynamism of the Finger Lakes wine region, the passion and ingenuity of the Taylor family, and the shortsighted corporate takeover scenario that took down a once-proud American family company. In addition to providing important lessons for business innovators, Over a Barrel is a cautionary tale for a wine region that is repeating its formative history.
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Over a Barrel: The Rise and Fall of New York's Taylor Wine Company

Over a Barrel: The Rise and Fall of New York's Taylor Wine Company

by Thomas Pellechia
Over a Barrel: The Rise and Fall of New York's Taylor Wine Company

Over a Barrel: The Rise and Fall of New York's Taylor Wine Company

by Thomas Pellechia

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Overview

Finalist for the 2015 ForeWord INDIEFAB Book of the Year Award in the Regional Category

In 1880, Walter Stephen Taylor, a cooper's son, started a commercial grape juice company in New York's Finger Lakes region. Two years later, wine production was added, and by the 1920s, the Taylor Wine Company was firmly established. Walter Taylor's three sons carefully guided the company through Prohibition and beyond, making it the most important winery in the Northeast and profoundly affecting the people and community of Hammondsport, where the company was headquartered.

In the 1960s, the Taylor family took the company public. Ranked sixth in domestic wine production and ripe for corporate takeover, the company was sold to Coca-Cola in 1977. Three more changes of corporate ownership followed until, in 1995, this once-dynamic and important wine producer was obliterated, tearing apart the local economy and changing a way of life that had lasted for nearly a century.

Drawing on archival research as well as interviews with many of the principal players, Thomas Pellechia skillfully traces the economic dynamism of the Finger Lakes wine region, the passion and ingenuity of the Taylor family, and the shortsighted corporate takeover scenario that took down a once-proud American family company. In addition to providing important lessons for business innovators, Over a Barrel is a cautionary tale for a wine region that is repeating its formative history.

Product Details

ISBN-13: 9781438455518
Publisher: Excelsior Editions
Publication date: 02/11/2015
Series: Excelsior Editions
Sold by: Barnes & Noble
Format: eBook
Pages: 272
File size: 4 MB

About the Author

Thomas Pellechia is an independent journalist and writer who previously produced wine in the Finger Lakes and operated a wine shop in Manhattan. He is the author of Wine: The 8,000-Year-Old Story of the Wine Trade, The Complete Idiot's Guide to Starting and Running a Winery, and Timeless Bounty: Food and Wine in New York's Finger Lakes. He lives in Hammondsport, New York.

Table of Contents

Acknowledgments
Prologue

1. Arrivals

2. War and Prohibition

3. Rebirth

4. The Rise

5. The Competition

6. Successful Choices

photo gallery follows page 98

7. Expansion

8. Offspring

9. Trouble Ahead

10. The Big Leagues

11. Fraying

12. Unraveling

13. The Fall

Epilogue
References
Index
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