Table of Contents
Introduction 6
Branding Basics 8
Storytelling Through Packaging 10
1 Paper 14
Types of Paper 15
Paper and Sustainability 16
Uses of Paper
Bags 18
Boxes 20
Wraps 22
Tags and Labels 24
Filling and Padding 26
Printing and Embellishing
Printing Options 28
Tutorial: Paper-Cutting 30
Tutorial; Image Transfer 32
2 Plastic 34
Types of Plastic 35
Uses of Plastic
Bags and Boxes 36
Bottles 38
Tags, Wraps, and Tapes 40
Filing, Padding, and Wraps 42
Printing and Embellishing
Printing Options 44
Tutorial: Stenciling with Contact Paper 46
Tutorial: Creating Custom Labels 48
3 Fabric 50
Types of Fabric 51
Working with Eco-Friendly
Fabrics 52
Uses of Fabric
Wraps 54
Bags, Sacks, and Envelopes 56
Ribbons, Tape, and Ties 58
Filling and Padding 60
Printing and Embellishing
Printing Options 62
Tutorial: Fabric Wrap 64
Tutorial: Block Printing 66
Tutorial: Printing on Fabrics at Home 68
4 Alternative Materials 70
Types of Alternative Materials 71
Uses of Alternative Materials
Bottles and Jars 72
Boxes 74
Tags and Labels 76
Printing and Embellishing
Techniques 78
Tutorial: Etching 80
Tutorial: Branded Clay Tags 82
5 Repurposed & Upcycled Materials 84
Types of Repurposed
Materials 85
Upcycling Ideas 87
Uses of Repurposed Materials
Boxes, Bags, and Bottles 88
Finishing Touches 90
Tutorial: Making Your Own Decals 92
6 Jewelry, Ceramics, and Glass 96
Packaging Matters 98
Designer Spotlights
Rae Dunn 102
Rock Cakes Jewelry 104
7 Food and Plants 106
Packaging Matters 108
Designer Spotlights
Bird and Feather 112
Come Comer 114
8 Bath and Beauty 116
Packaging Matters 118
Designer Spotlights
Prunella Soap 122
Circle 21 Candles 124
9 Clothes, Shoes, and Accessories 126
Packaging Matters 128
Designer Spotlights
General Knot & Co. 132
Fog Linen Work 134
10 Soft Furnishings 136
Packaging Matters 138
Designer Spotlights
Skinny laMinx 142
Papaver Vert 144
11 Paper Goods 146
Packaging Matters 148
Designer Spotlights
Studio Carta 152
Paper luy 154
12 Home and Living 156
Packaging Matters 158
Designer Spotlight
Jonah Silver 162
Packaging Materials 164
Glossary 165
Templates 166
Useful Information 170
Index 172
Contributor Index 174
