Partners.com: How To Profit From The New Dna Of Business

by Michael J. Cunningham

Overview

Partnerships are the lifeblood of e-commerce. But most businesses haven't a clue how to begin setting up innovative alliances such as co-opetition arrangements, affiliate programs, web distribution, event marketing, and websourcing. Help has arrived. Partners.com shows businesses how to forge leading-edge Internet partnerships fast-with competitors, customers, employees, and other businesses. From Amazon's consumer affiliate program to General Motors' sophisticated online distribution model, Cunningham demonstrates how relationships that would have taken years to develop prior to the Internet are now taking days or even hours. Partners.com pulls back the curtain to reveal the specifics of these new and better ways of doing business. It presents a clear picture of companies, such as eBay, Altra, GoFish, Egghead, VerticalNet, and Yahoo, that are utilizing technology-driven partnerships. As businesses focus on finding profitable strategies, partnerships will not be just one option, but rather the new weapon of choice for succeeding in e-commerce.

Product Details

ISBN-13:	9780738206875
Publisher:	Basic Books
Publication date:	06/06/2002
Series:	How to Profit from the New DNA of Business
Edition description:	Revised ed.
Pages:	256
Product dimensions:	6.00(w) x 9.00(h) x (d)

About the Author

Michael J. Cunningham is founder and CEO of the Massachusetts-based Harvard Computing Group, an international business-and-technology consulting firm geared to creating innovative strategies and to developing powerful Web-enabled solutions. He speaks and consults to clients and industry groups internationally and regularly writes articles on Web business and e-commerce for publications such as E-Business Advisor. He lives in Harvard, Massachusetts.

What People are Saying About This

Jane Falla

This is mandatory reading for every company that wants to succeed in e-business.
— Jane Falla, E-Business Advisor Magazine

Thomas M. Koulopoulos

Insightful, powerful, and timely!
— (Thomas M. Koulopoulos, President, Delphi Group and author of The X-Economy)

R. Schorr Berman

Read this book. The business you save may be your own.
— R. Schorr Berman, President, MDT Advisors

Jonathan Yaron

[Cunningham's] excellent synthesis of best practices creates an actionable 'rules of the road' guide.
— Jonathan Yaron, President/CEO, Enigma

Angela McAlister

Partners.com presents a clear roadmap for building strong on-line partnerships.
— Angela McAlister, eServices, Technology Strategy and Implementation, 3Com Corporation

Tom Willmott

Cunningham provides crucial insights on collaboration, outsourcing, distributed teams and virtual corporations...
— Tom Willmott, CEO, Aberdeen Group

Editorial Reviews

Partners.com is a well-organized, insightful, and timely analysis of 'second wave' e-commerce.

Sandia Review of Books