People Powered: How Communities Can Supercharge Your Business, Brand, and Teams

by Jono Bacon, Peter H. Diamandis (Foreword by)

Overview

What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?

Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven tangible value, and effectively measured their return on investment (ROI) like Salesforce.com, Star Citizen via Kickstarter, and Red Hat. Companies such as PayPal, Facebook, Bosch, Microsoft, CapitalOne, and Google, have also built communities inside their organizations, which have fostered innovation, broken down silos, and helped their organizations to operate more efficiently and collaboratively.

People Powered helps C-suite leaders, founders, marketers, customer advocates, and community leaders gain a competitive advantage by answering the following questions:

• What is the key value proposition of building a community?
• What kind of community do we need and how do we build and integrate it into our organization?
• How do we incentivize and encourage people to get involved, build reliable growth, and keep community members engaged?
• How do we develop authentic, productive relationships with community members both online and in person?
• How do we get departmental buy-in, hire effectively, and create consistent, reliable community engagement skills in our organization?
• What are the strategic and tactical pitfalls and roadblocks we need to avoid?
• How do we make sure that our community continues to grow with us—and more importantly, how do we make sure that we continue to grow with them?

People Powered pulls together over 20 years of pragmatic experience into a clear, simple methodology and blueprint to not just answer these questions, but deliver results.

Don’t get left behind—become an industry trailblazer and ensure your company’s longevity by tapping into the most dynamic force both outside and inside your organization: the people.

Product Details

ISBN-13:	9781400214884
Publisher:	HarperCollins Leadership
Publication date:	11/12/2019
Pages:	320
Product dimensions:	5.90(w) x 9.10(h) x 1.30(d)

About the Author

Jono Bacon is a global leader in community strategy, management, and leadership. He has served as Director Of Community for some of the largest communities in the world, including Ubuntu, the major operating system platform that powers the bulk of the cloud; XPRIZE, the leader in multimillion-dollar incentive competitions; and GitHub, the largest technology production platform in the world. Bacon is a leading consultant and advisor for a wide range of companies focused on building public and internal communities across consumer products, networking, software development, professional services, entertainment, financial services, and other areas.

XX

Table of Contents

Acknowledgments xv

Foreword xvii

1 What Is a Community and Why Do You Need to Build One? 1

2 Consumers, Champions, and Collaborators 37

3 Build It and They (May) Come 77

4 Humans Are Weird 99

5 Create an Incredible Adventure 125

6 What Does Success Look Like? 153

7 Glue People Together to Create Incredible Things 179

8 Mobilize Your Community Army 211

9 Cyberspace and Meatspace: Better Together 237

10 Integrate, Evolve, and Build 253

11 Onward and Upward 271

Notes 279

Index 289

Editorial Reviews

'If you don't like herding cats but need to build a community, you need to read People Powered' - Jamie Hyneman, Co-Host and Co-Creator of Mythbusters

'Jono is an expert at integrating the potential of communities with businesses. People Powered provides a clear and thoughtful blueprint for others looking to tap into this potential and unlock benefits for their own organizations.' - Jim Whitehurst, president and CEO, Red Hat and author of 'The Open Organization'

'People Powered equips businesses with a powerful community building formula. It is clear, consistent and thus a genuinely effective tool for integrating community into the day to day operations of a business. Highly recommended.' - Paul Salnikow, CEO, The Executive Centre

'If you want to tap into the power that communities can bring to businesses and teams, there is no greater expert than Jono Bacon.' - Nat Friedman, CEO, GitHub

'If you want to unlock the power of collaboration in communities, companies, and teams, Jono Bacon should be your tour guide, and People Powered should be your map.' - Jamie Smith, former deputy press secretary to President Barack Obama.

'Whether you are a start-up or a corporation, if you are not building a community, you are missing an enormous opportunity. People Powered needs to be on every executive's bookshelf.' - Maxx Bricklin, Co-Founder, BOLD Capital Partners

From the Publisher