Perspectives in Communication Studies: Festschrift in Honor of Prof. Dr. Ayseli Usluata

by Ayse Binay Kurultay (Editor), Burcu Sabuncuoglu Peksevgen (Editor)

Overview

This book's aim is to bring together current original works in communication studies and business communication fields. The volume provides an intellectual, multi-faceted and balanced collection of writings from various academic fields with a communication focus. The articles range from branding cases to advertising studies and to media education.

Product Details

ISBN-13:	9783631675328
Publisher:	Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Publication date:	08/31/2016
Pages:	190
Product dimensions:	5.83(w) x 8.27(h) x (d)

Table of Contents

Advancing academia as an interdisciplinary collaboration – Bring together current original works in communication studies and business communication fields – Intellectual, multi-faceted and balanced collection of writings from various academic fields with a communication focus – Weathering a Crisis and Maintaining Brand Loyalty – The Role of Translation as an Effective Means of Communication – New Alternative in Media Education in Turkey – Personality, Values and Career Concerns as the Employee Related Antecedents of Influence/Political Tactics in Organizations – (Re)presenting gender in children’s television commercials – Storytelling in Digital Advocacy Campaigns – Political Cartoon’s Loss of Symbolic Lynching Power – Presentation of Self in Digital Life – Constructing the Modern Ottoman Policeman in the Police Journals – Happiness Theme in Advertising Messages