The present book is primarily intended to serve as a textbook of ‘Communication' for the students of the professional courses like MBA, MSW, Journalism, Language Teaching etc. However, as communication is becoming an applied branch of many other subjects like Linguistics, Library Science, Sociology of Communication, Anthropology,Marketing Communication, Organizational Communication etc, this book will be immensely useful for the students and teachers alike in their subjects. The first part of this book deals with the fundamentals of communication, like the Process of Communication, the Channels, the Media-Verbal and Non-Verbal, the Obstructions in Communication and the Essentials of Effective Communication. The Second Part deals with the various aspects ofcommunicative competence required in the professional areas and throws light upon the Linguistic, Psycho-Linguistic, Socio-Cultural, Psychological, Socio-Linguistic, Socio Philosophical and Socio-Semantic aspects of communicative competence. The last two parts of the book show how to practically evaluate the communicative competence of the professionals with special reference to the MBAs.
