Political Branding Strategies: Campaigning and Governing in Australian Politics

by Lorann Downer

Overview

Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.

Product Details

ISBN-13:	9781137580283
Publisher:	Palgrave Macmillan UK
Publication date:	12/16/2015
Series:	Palgrave Studies in Political Marketing and Management
Edition description:	1st ed. 2015
Pages:	146
Product dimensions:	5.51(w) x 8.50(h) x (d)

About the Author

Lorann Downer is a sessional lecturer at the University of Queensland, Australia. Passionate about political marketing, branding and communications, she previously worked as a political journalist and in senior communications roles for two Queensland Premiers.

Table of Contents

Prelims

List of Tables/Figures/Feature Boxes

Personal Acknowledgements

Formal Acknowledgements for third party materials

1. Introduction

2. Understanding and Evaluating Political Branding

3. Crafting and Crashing Kevin07

4. Desperately Seeking The Real Julia

5. The Lessons of Branded Politics

6. Afterword by Mike Kaiser, former Australian Labor Party campaign practitioner

Index