Political Campaigning in Referendums: Framing the Referendum Issue

by Holli A. Semetko, Claes H. de Vreese

Overview

This book reviews the research on campaigns and elections and investigates the effects of campaigning in referendums, drawing on panel survey data, media content data, focus groups, and interviews with journalists and campaign managers. The authors argue that the media coverage not only influences public perceptions of the campaign, the referendum issue and the party leaders, but that, in a close race, it also shapes the voting and the political future of the incumbent party.

The first study to investigate the dynamics and effects of a referendum campaign on politicians, media and citizens, this innovative volume will be of interest to students and researchers of political communication.

Product Details

ISBN-13:	9781134272969
Publisher:	Taylor & Francis
Publication date:	08/02/2004
Sold by:	Barnes & Noble
Format:	eBook
Pages:	240
File size:	5 MB

About the Author

Claes H. Vreese is Assistant Professor and Post-doctoral Research Fellow at the University of Amsterdam, He is currently a Visiting Scholar at the Center for European Studies at Harvard University. Holli A. Semetko, is Vice Provost of International Affairs and Director of the Claus M. Halle Institute for Global Learning, and Professor of Political Science at Emory University, USA.

Table of Contents

Part One: The Importance of Information in Referendums 1. The Dynamics of a Referendum Campaign 2. The Context of the Campaign Part Two: The Political Parties' Campaigns 3. The Yes and No Camps Part Three: The Campaign in the News: Polls, Personalities and the Multi-faceted Issue 4. The Campaign in the News 5. Elite Framing of the Issue Part Four: Campaign Effects on the Public 6. Public Understanding of the Referendum Issue 7. Polls, Strategy News and Political Cynicism 8. Priming Public Evaluations of Political Leaders