Premium Power: The Secret of Success of Mercedes-Benz, BMW, Porsche and Audi
At the beginning of the 1990s the German car industry had its back to the wall. Japanese competitors were demonstrating significant advantages in terms of quality and productivity. Consultants warned that only a few global car groups would survive. Instead of following the Japanese concepts of lean production, Mercedes-Benz, BMW, Porsche and Audi developed a new innovative premium brand strategy and initiated a revolution in the industry by setting innovative benchmarks. This book analyzes the story.
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Premium Power: The Secret of Success of Mercedes-Benz, BMW, Porsche and Audi
At the beginning of the 1990s the German car industry had its back to the wall. Japanese competitors were demonstrating significant advantages in terms of quality and productivity. Consultants warned that only a few global car groups would survive. Instead of following the Japanese concepts of lean production, Mercedes-Benz, BMW, Porsche and Audi developed a new innovative premium brand strategy and initiated a revolution in the industry by setting innovative benchmarks. This book analyzes the story.
54.99
In Stock
5
1
Premium Power: The Secret of Success of Mercedes-Benz, BMW, Porsche and Audi
194Premium Power: The Secret of Success of Mercedes-Benz, BMW, Porsche and Audi
194Hardcover(2005)
$54.99
54.99
In Stock
Product Details
ISBN-13: | 9781403998835 |
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Publisher: | Palgrave Macmillan UK |
Publication date: | 10/17/2005 |
Edition description: | 2005 |
Pages: | 194 |
Product dimensions: | 5.98(w) x 9.02(h) x 0.02(d) |
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