Pricing Photography: The Complete Guide to Assignment and Stock Prices

by Michal Heron, David MacTavish

Overview

Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.

Product Details

ISBN-13:	9781581158885
Publisher:	Allworth
Publication date:	01/02/2013
Edition description:	Fourth Edition
Pages:	160
Product dimensions:	8.46(w) x 10.24(h) x 0.53(d)

About the Author

Michal Heron has been a freelance photographer for more than thirty years. She currently works on assignment for a variety of publishing and corporate clients as well as stock photo agencies. She lives in New York City.

Table of Contents

1	The Business of Photography	1
2	The Economics of Photography	7
3	Negotiating Principles	21
4	Negotiating Assignment Photography	29
5	Negotiating Stock Photography	41
6	Pricing Assignments	49
7	Pricing Stock	55
8	Introduction to the Price Charts	59
9	Assignment and Stock Photography Price Charts	63
10	The Opportunities and Perils of Electronic Media	113
11	Buyer's Guide	125
	Appendix of Forms	133
	Bibliography and Resources	143
	Glossary	145
	Index	153