Principles To Fortune: Crafting a Culture to Massively Grow a Business

by Scott J Bintz, Mason Sara (Illustrator), Peragine John

Overview

In his page-turning debut, Scott shares hard-core experience and practical actions any business can take to create a winning workplace culture. Principles to Fortune has received praise from business leaders like Chip Conley and Tony Hsieh. Learn how and why a company, that started in a basement, grew to over $100+ million in e-commerce sales. Winning best place to work awards and ranking on Internet Retailer’s top 300 mobile and top 500 e-commerce lists. All while having fun & delivering more to customers, business partners & employees.

Find out how to massively grow your organization by getting principles ingrained into your work culture, which will help any business experience amazing success. It covers creating culture, e-commerce concepts, killing status quo, marketing in the digital world and finding a strategic way of life.

Learn ideas, attitudes, and actions that benefit the customer, the staff, and the brand's business partners. A strategic "way of life" that, when properly executed, creates life-long customers, evangelical employees, helpful partners, and yes, some profit to boot.

The title of this book is a redirect. The fortune being referred to is not money. The fortune is a combination of experiences, events, learnings, insights, and of course, luck. The real forces behind creating one's fortune are the principles an individual or business lives by. Principles are the external, arbitrary forces that affect human affairs and bring us good or bad fortune. And by good fortune, that doesn’t imply there will not be challenges along the way; rather, good fortune is a series of experiences, not a destination. Some call it chance or luck. Good fortune is propelled positively or stifled negatively by the principles we strive to live by. We shape our fortune by our principles.

Living by principles and knowing who you really are (the best or worst parts), along with the hard and soft skills you have (or are willing to put in the time to master), are the basic ingredients for personal or business fortune. Principles can be practiced personally and professionally at work. Often folks have great personal principles, but fall short on them at work. Why? Is it fear? Is it work culture? Actually, it’s a mixture of both. This book shares the principles that transformed RealTruck as a business. Learn more at https://principlestofortune.com

About Scott Bintz: Scott is on a mission to make people's lives better. A good kind of crazy. A serial e-commerce & business entrepreneur that has spent his life discovering principles to make his life and the lives of people around him, better. Scott Bintz founded RealTruck.com in the basement of a duplex in 1998, that grew into a 100+ million dollar e-commerce super-store from North Dakota. Recognized as a Top Place to work by ND Young People's & Prairie Business Magazine and other recognition’s like Bizrate Platinum Circle of Excellence, Internet Retailers top 300 mobile & top 500 e-commerce companies.

Currently involved in a number of business ventures from advising brands and e-commerce strategy consulting to board member duties and limited speaking engagements. Scott is an experienced expert in e-commerce, business strategy, digital marketing & company work culture building. Founder of RealTruck.com, RedHeadedRebel.com, RHRBrew.com, RHRSwag.com, RHRebelStorage.com & more. Scott advises brands on e-commerce strategy, serves on a number of boards and does a few limited speaking engagements. He taught digital marketing at the University of Jamestown, has been featured in national UPS ads and now is a rookie author. His favorite saying is “Anything’s Possible”.

Product Details

ISBN-13:	9780999623411
Publisher:	Red Headed Rebel
Publication date:	04/20/2018
Pages:	236
Product dimensions:	6.00(w) x 9.00(h) x 0.56(d)

About the Author

Scott Bintz is on a mission to make people's lives better. A good kind of crazy. A serial e-commerce & business entrepreneur that has spent his life discovering principles to make his life and the lives of people around him, better. Scott Bintz founded RealTruck.com in the basement of a duplex in 1998, that grew into a 100+ million dollar e-commerce super-store from North Dakota. Recognized as a Top Place to work by ND Young People's & Prairie Business Magazine and other recognition's like Bizrate Platinum Circle of Excellence, Internet Retailers top 300 mobile & top 500 e-commerce companies. Currently involved in a number of business ventures from advising brands and e-commerce strategy consulting to board member duties and limited speaking engagements. Scott is an experienced expert in e-commerce, business strategy, digital marketing & company work culture building. Founder of RealTruck.com, RedHeadedRebel.com, RHRBrew.com, RHRSwag.com, RHRebelStorage.com & more. Scott advises brands on e-commerce strategy, serves on a number of boards and does a few limited speaking engagements. He taught digital marketing at the University of Jamestown, has been featured in national UPS ads and now is a rookie author. His favorite saying is "Anything's Possible". Scott grew up in Minot, ND and graduated from Minot State University in 1993 with a BA in Economics. He currently lives in Jamestown, ND with his family. Learn more at https://scottbintz.com

Table of Contents

Foreword

Preface

• Why Read This Book?

Chapter 1 The Big Deal

• The Million-Dollar Call
• How The Hell Did You Get There?

Chapter 2 Against The Wind

• RealTruck Begins
• The Brutal Facts
• Changing The Market
• Full-Time RealTruck

Chapter 3 Creating Culture

• How To Fail At Creating Culture
• On Fire - Culture 2.0
• Why Companies Fail At Culture
• Guiding Principles 2.0 Rollout Process
• RealTruck Guiding Principles

Chapter 4 Deliver More

• Questions We Needed Answers To
• Delivering More to Employees (Each Other)
• Delivering More to Customers
• Delivering More to Our Partners

Chapter 5 Transparency Rocks

• Start with Questions
• Transparency Rocks Actions
• Ask Anything Initiative
• Why Is Transparency Important?

Chapter 6 Improve

• What Needs To Change?
• Why Are We Doing This?
• The Roll Out
• What Did We Change?
• Hire Character First

Chapter 7 Take Risks

• What Prevents Us From Taking Risks?
• Why Take Risks?
• What If Taking A Risk Fails?
• What About Marketing?
• The Reward

Chapter 8 Include Fun

• Why Should We Have Fun At Work?
• Pictures Are Worth 1,000 Words

Chapter 9 Be Humble

• Be Humble Questions
• The Secret Weapon
• Humility In Action

Chapter 10 The Results

• A Shaved Head
• The Awards

Chapter 11 E-commerce Concepts

Chapter 12 #AskAnything

• Business Questions
• RealTruck Questions
• Personal Questions
• Misc. Questions

Editorial Reviews

"I was impressed with Scott Bintz’s commitment to culture from the first time I met him some years ago. He was able to grow a business from a hobby business to a multi-million dollar e-commerce enterprise. His book, Principles to Fortune, demonstrates what the true mojo is in companies- the people. RealTruck’s commitment to make people’s lives better was the secret sauce to their profound and unprecedented success. If you want to increase brand loyalty from your employees, your customers and even your strategic business partnerships, then you need to read Principles of Fortune. The book is based upon the principles Scott used within his own company, with concrete examples that can be adopted and adapted to most any company culture." -- Chip Conley, NYT Bestselling author, Hospitality Disruptor, Strategic Change Agent.

"Scott Bintz gives another example of how company culture can have a positive impact on people." -- Tony Hsieh, CEO of Zappos.

"Packed with business values you would expect from North Dakota. Scott Bintz’s, new book, Principles to Fortune, is an inspiring and wonderful read for those who run a business and those who want to start a new business." -- Byron Dorgan, Former U.S. Senator

“Fun, exciting and a joy to read. Full of business growth, marketing and culture insights wrapped up with emotional connections that truly inspire. Principles to Fortune provides superb examples of how to get employee engagement right through value led business practices. This book will energize anyone who has ever dreamed big.” -- Beth McConahay, Director of Marketing, UPS

"Principles to Fortune is a guide for those seeking success in the e-commerce field. It is also a remarkable defense for the central importance of culture in a business organization. Scott Bintz understands how to be successful in both arenas as a result of growing a truck accessory start-up into an Internet Retailers 14th “Fastest Growing in the Top 500.” I especially appreciate Scott’s willingness to share his knowledge with students, other entrepreneurs, and community leaders. This book is a natural extension of his instinctive gift for teaching." -- Robert Badal, President of University of Jamestown 2002-2018

"Packed with real experience and wisdom for growing a business. Bintz's book, Principles to Fortune, shows how getting your company culture right, has game-changing results. Read it now!" -- Garrett Moon, CEO & Co-Founder of CoSchedule, Author of 10X Marketing Formula

"I had the fortune of watching Scott Bintz grow his e-commerce company from a fledgling hole in the wall to a company that competed amongst the giants. Scott's unique approach to growing his company came to garner the respect of the largest players in the industry. What was fascinating is how Scott did it his way, on his terms, all the while embracing a unique brand of culture as the centrepiece of his company. I always admired Scott's out of the box approach, which seemed to set aside the stiffness of corporate culture and rely more on what he knew to be real. The fact that he has taken the time to carefully and insightfully outline his journey, lessons and wisdom in his book Principles to Fortune, is a blessing to us all. A great read from front to back." -- Julian Maimin, CEO of Reacha & Co Founder of BAK Industries

From the Publisher