The result of 35 years of experience in the publishing and printing industry, this bible provides all the information needed by anyone who wants to print and produce any type of document whether a book, a magazine, a poster or a brochure. Graphic designers, editors, production controllers, and those working in communications and marketing will find all they need to know and understand in this must-have book that clearly and authoritatively presents the theoretical facts and the technical information, but also deals with the human know-how. Richly illustrated and produced to a very high spec, this key companion covers the whole process of production step-by-step, from initial concept to the achievement of a printed object. It provides many practical tips, alerts on the traps to avoid and answers those tricky questions that you may be afraid to ask.
