Product-Country Images: Impact and Role in International Marketing / Edition 1

by Nicolas Papadopoulos, Louise A Heslop

Overview

This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.

Product Details

ISBN-13:	9781560242369
Publisher:	Taylor & Francis
Publication date:	05/13/1993
Pages:	504
Product dimensions:	6.00(w) x 9.00(h) x (d)

About the Author

Nicolas Papadopoulos, Louise A. Heslop

Table of Contents

Contents Foreword

• Preface
• Part I: The Meaning of Product and Country Images
• What Product and Country Images Are and Are Not
• “But Who Knows Where or When”: Reflections on the Images of Countries and Their Products
• Missing a Strategic Opportunity: Managers’ Denial of Country-of-Origin Effects
• Part II: An Overview of Research
• Mapping Country-Of-Origin Research: Recent Developments and Emerging Avenues
• Experiments on Country-of-Origin Effects: Review and Meta-Analysis of Effect Size
• Part III: Methodological and Behavioral Perspectives
• Estimating Demand Functions From the Country-of-Origin Effect
• A Multi-Cue Test of Country-of-Origin Theory
• Personality Variables and the Made-in Concept
• Influence of Place of Production on Industrial Buyers’ Perceptions
• A Research Note on Country-of-Origin in Industrial Settings
• Part IV: Countries as “Products” in the Global Arena
• Countries as Corporate Entities in International Markets
• International Product Competitiveness and the “Made In” Concept
• The Image of Countries as Locations for Investment
• Part V: Influences on Product and Country Images
• Environmental Influences on Country of Origin Bias
• Temporal Shifts of Developed Country Images: A 20–Year View
• Images and Events: China Before and After Tiananmen Square
• Through the Looking Glass: Product-Country Images and International Trade Agreements
• Global Promotion of Country Image: Do the Olympics Count?
• Epilogue: Could You Please Pass the Salt?
• Index