Product Failure Lessons For Product Managers: Examples Of Products That Have Failed For Product Managers To Learn From

by Jim Anderson

Overview

Product failures are never something that a product manager wants to talk about. We all live with the secret dread that someday the product that we are responsible might turn out to be a failure. When that happens, we all expect that we'll be asked to leave the company.

What You'll Find Inside:
* HOW DELL PRODUCT MANAGERS STOLE CHRISTMAS
* NEW COKE: A PRODUCT MANAGER CAMPFIRE STORY
* PEPSI FUMBLES A GATORADE MAKEOVER: LESSONS FOR PRODUCT MANAGERS
* FIRE SALE – WHAT HAPPENED TO CISCO’S FLIP CAMERA?

It turns out that we're all missing an important learning opportunity here. Products do fail and they end up failing for a wide range of different reasons. Every product failure is loaded with fantastic learning opportunities for product managers. We just need to take the time an open our eyes to see what we can learn from each failure.

Some of the biggest companies out there have suffered very public product failures. Talented product managers at companies like Coke, Dell, Pepsi, Cisco, and Microsoft have all done their best to bring a product to market with the hopes of having a runaway success only to fail. Given all of the resources that they had at their disposal, these failures are even more surprising.

As product managers we need to carefully study what happened in each of these cases. There are lessons here for us. The better that we can understand what went wrong at these well-funded and well-staffed firms the better chance we have of avoiding making the same mistakes.

Contained in this book are the tips and tricks that you are going to need in order to start to spot when a product is going to turn out to be a failure. As you read each chapter, take a moment to think about how you can start to use the information in your job immediately. I think that you are going to be both surprised and pleased with just how much this information is going to help you to avoid making the mistakes that have caused so many other products to fail!

Product Details

BN ID:	2940045668323
Publisher:	Jim Anderson
Publication date:	01/29/2014
Sold by:	Smashwords
Format:	eBook
File size:	2 MB

About the Author

Dr. Jim Anderson is a talented engineer, teacher, and marketing professional. Born in Iowa City, Iowa his family moved many times during his childhood eventually settling just outside of St. Louis Missouri in Edwardsville, Illinois. Dr. Anderson went on to earn four college degrees: three in Computer Science including a doctoral degree and an MBA in marketing. He has worked in the IT industry for over 25 years for both large companies (Boeing, Siemens, Alcatel, and Verizon) as well as at some start-ups during that whole "dot com" thing.

Dr. Anderson is now the founder and President of Blue Elephant Consulting. Blue Elephant Consulting shows technical professionals and groups how to use their business communication skills to change the world. By using its Clear Blue Knowledge Systems Blue Elephant Consulting shows them how to become successful communicators and set their ideas free thereby changing the world. Dr. Anderson provides consulting, coaching, speaking and training products and services to help in 5 key areas of business communications: public speaking, product management, IT team management, IT department leadership, and negotiating.

Based on his experiences with many different customers, Dr. Anderson has taken the lessons that he's learned in the real world and has documented both the issues and their solutions in the books that he has written. Each book is filled with a unique set of real world challenges that product managers, CIOs, negotiators, IT managers, and public speakers encounter on an almost daily basis. In clear, easy to understand language, Dr. Anderson lays out exactly what the challenge is and then how to go about easily solving it.

In addition to running his company, Dr. Anderson has had the opportunity to teach college courses at multiple universities. While doing this Dr. Anderson discovered that his students had a real need for information on how to get their first job after they graduated. His after class one-on-one discussions about the tips and techniques that today's college students could use to simplify their job search lead to speaking engagements and eventually to the book "Making The Jump: How To Land Your First Job After College!"