Professional Practice in Health Care Marketing: Proceedings of the American College of Healthcare Marketing / Edition 1

by William Winston

Overview

This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty.

Product Details

ISBN-13:	9780866565493
Publisher:	Taylor & Francis
Publication date:	01/01/1986
Series:	Health Marketing Quarterly Series
Pages:	240
Product dimensions:	6.00(w) x 9.00(h) x (d)

Table of Contents

Contents Preface

• Part 1: General Issues Topic in Health Care Marketing
• Part 2: Marketing Tools in Health Care
• Part 3: The Marketing Research
• Part 4: Advertising
• Part 5: Marketing Applications and Case Studies