Profiles in Small Business: A Competitive Strategy Approach / Edition 1

by Margo Anderson, Lowell R. Jacobsen, Gavin Reid

Overview

A new analytical approach to small firms' cases, which
* Uses rich primary source data on modern small businesses
* Combines business strategy and industrial organization
* Presents detailed Profiles on diverse small businesses
* Shows how successful small businesses achieve competitive advantage
* Considers both extended rivalry and financial structure
* Shows how to ‘ground'small business theory in reality
Profiles in Small Businesses has a companion volume Small Business Enterprise by Gavin Reid (also published by Routledge, Hb: 0-415-05681-0: £45.00) which contains a full analysis (ranging from econometrics to the ethics of competition) of the larger sample of small businesses from which the Profiles are drawn.

Product Details

ISBN-13:	9780415098281
Publisher:	Taylor & Francis
Publication date:	12/16/1993
Pages:	226
Product dimensions:	6.00(w) x 9.00(h) x (d)
Age Range:	18 Years

About the Author

Margo Anderson, Lowell R. Jacobsen, Gavin Reid

Table of Contents

List of figures and tables, Preface, Part I Introduction, Part II Case profiles, Part III Comparative analysis, Part IV Conclusion, Index 208