Profitable Innovation

Profitable Innovation

Profitable Innovation

Profitable Innovation

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Overview

The most urgent management challenge of our time is to combine innovation and marketing into one unified process. Even the best marketing can’t save a company that fails to innovate. On the other hand, even the most innovative ideas will flop if companies do not understand the value of their products and establish that value profitably. Combining these two functions gives you the best odds of escaping the oppressive price and competitive pressures that plague today’s markets around the globe. It gives you the best chances to generate the profit that continuously fuels further innovation and ensures long-term survival.


Product Details

BN ID: 2940046403046
Publisher: Simon-Kucher & Partners
Publication date: 11/07/2014
Sold by: Smashwords
Format: eBook
Sales rank: 696,040
File size: 3 MB

About the Author

Dr. Georg Tacke is the Co-CEO of Simon-Kucher & Partners. He leads the global strategy and marketing consultancy together with Dr. Klaus Hilleke.

Georg has more than 25 years of consulting experience in the service sector (telecommunications, transportation/logistics, travel and hospitality, B2B services, etc.) and the automotive industry. His areas of expertise include strategy, marketing, sales and pricing. He is well-known as one of the top pricing experts in these fields and supports numerous CEOs and management boards as a personal consultant and coach.

Georg joined Simon-Kucher just three years after its foundation and became a partner in 1989. With the founders and the other partners, he has helped Simon-Kucher to grow from a small German consultancy into an international consulting firm with approx. 720 associates and offices in 22 countries.

Georg holds a Master’s degree in business administration (Diplom-Kaufmann) and a PhD from the University of Bielefeld. He also studied and conducted research as a visiting scholar at the Stanford Business School.

Georg is the (co-) author of books and numerous articles on strategic business issues, sales and pricing.


David Vidal is Partner in the Paris and Brussels office of Simon-Kucher & Partners

His consulting work focuses primarily on value management, strategic pricing and marketing, and pricing optimization. He has carried out projects for clients in the US, Europe and Asia.

David Vidal was part of the founding team of Simon-Kucher's New York office from 2008 to 2011, and returned in the Paris office in 2011, where he leads projects primarily for retail and e-Commerce clients, as well as hotel & restaurant chains.

He studied Business Administration at ESCP-EAP in Paris and at the University of Illinois at Urbana-Champaign, with an emphasis on strategic marketing.


Jan Haemer is a director in the Competence Center Chemicals and Base Materials. His focus is on price management with the development and implementation of marketing and pricing strategies as well as pricing processes and supporting systems to steer and control margins and revenues.

Jan supports clients in base materials (e.g. copper concentrate, cement, alumina) as well as chemicals (i.e. polycarbonates, specialty resins, metallurgy products). He manages projects with global organizations in Europe, the US, and Asia. Additionally, he is experienced in developing simulation models and decision support tools.

Jan studied Economics with a business minor in Logistics and Operations Research at the University of Mannheim. He specialized in applied microeconomics at the University of Toronto, Canada, establishing an empirical focus on pricing and strategic marketing. Before his studies Jan worked one year for a US-based NGO.

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