Released in 1928, this was the first book that explored the use of propaganda as a government and business means of manipulating the masses. Bernays, the first public relations guru, was in charge of the U.S. Committee on Public Information, which had the task of designing an ad campaign to make World War I look like a good idea. Somehow it worked. He discusses that and much more here. Copyright 2004 Reed Business Information.
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Propaganda
Propaganda
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Product Details
BN ID: | 2940169887419 |
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Publisher: | HN Publishing |
Publication date: | 01/01/2018 |
Edition description: | Unabridged |
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