Propaganda

Propaganda

by Edward Bernays

Narrated by Jonathan Quinn

Unabridged — 3 hours, 34 minutes

Propaganda

Propaganda

by Edward Bernays

Narrated by Jonathan Quinn

Unabridged — 3 hours, 34 minutes

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Overview

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891 - 1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy". The CPI would become the blueprint in which marketing strategies for future wars would be based upon.

Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To hear this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.


Editorial Reviews

Library Journal

Released in 1928, this was the first book that explored the use of propaganda as a government and business means of manipulating the masses. Bernays, the first public relations guru, was in charge of the U.S. Committee on Public Information, which had the task of designing an ad campaign to make World War I look like a good idea. Somehow it worked. He discusses that and much more here. Copyright 2004 Reed Business Information.

Product Details

BN ID: 2940171609382
Publisher: HN Publishing
Publication date: 01/01/2018
Edition description: Unabridged
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