Public Communication / Edition 1

by Scott Titsworth, Judy C. Pearson

Overview

This is a new, brief, economical text that stresses the importance of public communication in contemporary life. Through its numerous examples and excellent companion collection of sample speeches, the book and its media program integrate vital themes of our time and invite students to make the connection between their basic public speaking class and such important issues as ethics, religious identity, diversity, health, medicine, education, and the environment.

Product Details

ISBN-13:	9780073112589
Publisher:	McGraw-Hill Companies, The
Publication date:	01/28/2006
Edition description:	Older Edition
Pages:	336
Product dimensions:	7.80(w) x 9.90(h) x 0.50(d)

About the Author

Paul E. Nelson was Director of the Honors College at the University of Missouri, Departmental Executive Officer at Iowa State University, Dean of the College of Communication at Ohio University, and Chair of the Political Science Department and Head of the Department of Communication at North Dakota State University. He has co-authored many textbooks with his spouse and colleague Dr. Judy C. Pearson.

Scott Titsworth is an Associate Professor and Associate Director for Graduate Studies in the School of Communication Studies at Ohio University. Scott is a co-author of four textbooks and is a nationally respected scholar in the field of instructional communication and communication education. Scott and co-author, Lynn Harter, are married and have one daughter.

Judy C. Pearson is Associate Dean of Arts, Humanities, and Social Sciences and Professor of Communication at North Dakota State University in Fargo, North Dakota. She has co-authored 30 text and trade books. Judy has served as the President of the Central States Communication Association, the World Communication Association, and the National Communication Association. She met Paul E. Nelson at a basic course directors meeting, married him, and the couple has six children. The two have been producing basic course books together ever since.

Table of Contents

PrefaceAcknowledgements Four Key Features PART ONE: Preparing Your Presentations Chapter 1: Getting Started Speaking Excites Why Study Public Speaking? Do People Really Speak Any More? What Is the Presentation Process? Why Is Public Speaking a Unique Form of Communication? What Topics Should You Talk About? What Should You Avoid in a Presentation? Becoming an Effective Speaker How to Reduce Your Fear of Presenting Resources for Review and Discussion Summary Key Terms References Application Exercises Chapter 2. Preparing Your First Presentation Foundations of Public Communication Tips for Preparing Your First Presentation Common Types of First Presentations Sample Speech for Review and Analysis Resources for Review and Discussion Summary Key Terms References Application Exercises Chapter 3. Selecting a Topic and Purpose Searching for a Topic Selecting a Topic Evaluating Topics Purposes of Speeches From Topic Selection to Thesis Statement: A Three-Step Process Resources for Review and Discussion Summary Key Terms References Application Exercises Chapter 4. Analyzing the Audience Audience Analysis Methods of Audience Analysis Analysis of the Situation The Uniqueness of the Classroom Audience Adapting to Your Audience Listening and Public Speaking Ethics and the Audience Next Steps in Audience Analysis Resources for Review and Discussion Summary Key Terms References Application Exercises

PART TWO: Selecting and Arranging Content Chapter 5. Finding Information and Supporting Your Ideas Why You'll Benefit from Research Finding Sources of Information Evaluating and Using Sources of Information Identifying Appropriate Supporting Materials The Ethical Use of SupportingMaterial Resources for Review and Discussion Summary Key Terms References Application Exercises

Chapter 6. Organizing and Outlining Your Presentation Why Organize? How to Organize the Body of the Presentation What Holds the Presentation Together? Principles of Outlining Types of Outlines How Do You Introduce Your Presentation? What Are the Functions of a Conclusion? Tips for Concluding Resources for Review and Discussion Summary Key Terms References Application Exercises Chapter 7. Delivering Speeches What Is Effective Delivery? What Are the Four Modes of Delivery? How Can You Use Your Voice Effectively? How Can You Use Your Body to Communicate Effectively? Question-and-Answer Sessions How Can You Improve Your Delivery? Resources for Review and Discussion Summary Key Terms References Application Exercises Chapter 8. Choosing Your Words Word Power Levels of Abstraction Denotative and Connotative Words Descriptive and Evaluative Language Comparison and Contrast Literal and Figurative Language Written and Spoken Language Using Language Respectfully What Words Should You Use? Using Words Ethically Tips for Using Language in Presentations Last Thoughts on Language Resources for Review and Discussion Summary Key Terms References Application Exercises Chapter 9. Visual Resources and Presentation Technology How You Can Benefit from Using Sensory Aids Types of Visual Aids and Other Sensory Resources Tips on Using Visual and Sensory Aids Remember Your Purpose Resources for Review and Discussion Summary Key Terms References Application Exercises

PART THREE: Types of Presentations Chapter 10. Presenting to Inform Principles of Informative Presentations How to Identify the Purpose of Your Informative Presentations Principles of Learning Skills for the Informative Presenter Ethics and Informative Presentations An Example of an Informative Presentation Resources for Review and Discussion Summary Key Terms References Application Exercises Chapter 11. Presenting Persuasive Messages The Role of Persuasion in Public Discourse Types of Persuasive Presentations What Does Communication Research Say About Persuasion? Fact, Value, and Policy in Persuasive Presentations Organizing Your Persuasive Presentation Persuasive Strategies Critical Thinking through Reasoning Avoid Fallacies Ethics and Persuasive Speaking An Example of a Persuasive Presentation Resources for Review and Discussion Summary Key Terms References Application Exercises Chapter 12. Working and Presenting as a Group How Are Small Groups and Public Communication Connected? Key Skills for Effective Group Presentations Key Skills for Effective Group Communication Group Problem Solving Types of Group Presentations Evaluating Group Productivity Resources for Review and Discussion Summary Key Terms References Application Exercises Appendix A. Speaking on Special Occasions Unique Characteristics of Special Occasions Types of Special Occasion Presentation How to Prepare Special Occasion Presentations Sample Special Occasion Presentation Resources for Review and Discussion Summary Key Terms Application Exercises Glossary Credits Index