Table of Contents
Preface to Handbooks of Communication Science series v
Acknowledgments ix
Introduction
1 Public relations and social influence: Understanding the roots of a contested profession Chiara Valentini 3
Part I Public Relations: History, Identity and Practice
2 Public relations origins and evolution: A global perspective Natalia Rodríguez-Salcedo Tom Watson 23
3 Women in public relations: A feminist perspective Elizabeth L. Toth Linda Aldoory 45
4 Public relations and the problems of professional identity Johanna Fawkes 61
5 Public relations as a reflective practice Betteke van Ruler 83
6 Public relations and legitimacy Jennifer Bartlett Bree Hurst 107
7 Public relations, power and control C. Kay Weaver 123
Part II Core Functions of Public Relations
8 Public relations as media relations Katerina Tsetsura 141
9 Public relations and social media Michael Etter Peter Winkler Thomas Pleil 159
10 Public relations as image and reputation management Grazia Murtarelli Stefania Romenti Craig E. Carroll 175
11 Strategic crisis management: State of the field, challenges and opportunities Audra Diers-Lawson Augustine Pang 195
12 Public relations for stakeholder and societal engagement Sherry J. Holladay Elina R. Tachkova 217
13 Social advocacy and public relations: Building communitas in the public sphere Gareth T. Williams Erich J. Sommerfeldt 233
14 Public relations measurement and evaluation Jim Macnamara 249
Part III Theories of Public Relations
15 The four models of public relations and their research legacy James E. Grunig Jeong-Nam Kim 277
16 The Excellence Theory - origins, contribution and critique Chun-Ju Flora Hung-Baesecke Yi-Ru Regina Chen Lan Ni 313
17 Personal influence in public relations Krishnamurthy Sriramesh Jolene Fisher 335
18 Rhetorical theory of public relations Robert L. Heath Damion Waymer Øyvind Ihlen 361
19 Contingency theory of strategic conflict management: Explicating a "grand" theory of public relations Augustine Pang Yan Jin Glen T. Cameron 381
20 Global public relations: Multi-paradigmatic perspectives, key approaches and future directions Suwichit (Sean) Chaidaroon Jenny Zhengye Hou 399
21 Relationship management: Status and theory John A. Ledingham 415
22 Extending the boundaries of public relations through community-building and organic theories Marina Vujnovic Dean Kruckeberg Kenneth Starck 433
23 Dialogic theory Anne Lane 451
24 A conceptual genealogy of the situational theory of problem solving: Reconceptualizing communication for strategic behavioral communication management Jeong-Nam Kim Lisa Tam Myoung-Gi Chon 471
Part IV Recent Theorizing in Public Relations
25 The strategic application of social capital theory in public relations Vincent Hazleton Emilie Tydings 489
26 Ideas of public relations in the light of Scandinavian institutionalism Magnus Frederiksson Sara Ivarsson Josef Pallas 509
27 Public relations and Actor-Network Theory Ian Somerville 525
28 Public relations and expectation theory: Introducing Relationship Expectation Theory (RET) for public relations Laura Olkkonen Vilma Luoma-aho 541
29 Public relations and cultural theories Patricia A. Curtin 563
30 Ethical theories and public relations: Global issues and challenges Shannon A. Bowen Nandini Bhalla 581
Afterwords
31 Critical reflections on the field Clea Bourne Lee Edwards 601
32 Mapping public relations theory: Concluding reflections and future directions Chiara Valentini 615
Contributors to this volume 629
Index 639
