Public Relations Getting it Right

by Julie Milne

Overview

A short, snappy, comprehensive guide to developing and successfully executing a PR action plan, including sections on PR in a crisis and de-marketing. Don't waste your opportunities, learn how to make your key messages central to every communication with your audiences. Public Relations - Getting it Right is an easy to read, fast paced book packed full of valuable insights on how to clarify key messages, key audiences and how to get the optimal use of communication tools.

Product Details

BN ID:	2940045802369
Publisher:	Julie Milne
Publication date:	03/28/2014
Sold by:	Smashwords
Format:	eBook
File size:	144 KB

About the Author

I wrote "Public Relations - Getting it Right" because I realised that many people thrown into PR roles don't have a formal marketing and communication background. I decided to share what I have learnt from more than 10 years in PR which included working for individuals, not-for-profit organisations and companies, dealing with the full range of PR opportunities from soft stories to PR in a crisis. I wanted to write a book that you could read quickly and get on with the job.