Public Relations

by Edward L. Bernays

Overview

This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest.

Product Details

ISBN-13:	9780806114576
Publisher:	Longleaf Services on Behalf of University of Oklah
Publication date:	01/28/1977
Edition description:	New Edition
Pages:	386
Product dimensions:	4.70(w) x 7.30(h) x 1.00(d)

About the Author

Edward L. Bernays (1892–1995) helped found the profession of counsel on public relations. From 1919, in partnership with his wife, Doris E. Fleischman, he advised a Who’s Who of industry, profit and nonprofit organizations, and government. A graduate of Cornell University, Bernays was Professor of Public Relations at New York University and the University of Hawaii.