Rapid Instructional Design: Learning ID Fast and Right

Rapid Instructional Design: Learning ID Fast and Right

by George M. Piskurich
Rapid Instructional Design: Learning ID Fast and Right

Rapid Instructional Design: Learning ID Fast and Right

by George M. Piskurich

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Overview

The classic guide to instructional design, fully updated for the new ways we learn

Rapid Instructional Design is the industry standard guide to creating effective instructional materials, providing no-nonsense practicality rather than theory-driven text. Beginning with a look at what "instructional design" really means, readers are guided step-by-step through the ADDIE model to explore techniques for analysis, design, development, intervention, and evaluation. This new third edition has been updated to cover new applications, technologies, and concepts, and includes many new templates, real-life examples, and additional instructor materials. Instruction delivery has expanded rapidly in the nine years since the second edition's publication, and this update covers all the major advances in the field. The major instructional models are expanded to apply to e-learning, MOOCs, mobile learning, and social network-based learning. Informal learning and communities of practice are examined, as well.

Instructional design is the systematic process by which instructional materials are designed, developed, and delivered. Designers must determine the learner's current state and needs, define the end goals of the instruction, and create an intervention to assist in the transition. This book is a complete guide to the process, helping readers design efficient, effective materials.

  • Learn the ins and outs of the ADDIE model
  • Discover shortcuts for rapid design
  • Design for e-learning, Millennials, and MOOCs
  • Investigate methods for emerging avenues of instruction

This book does exactly what a well-designed course should do, providing relevant guidance for anyone who wants to know how to apply good instructional design. Eminently practical and fully up-to-date, Rapid Instructional Design is the one-stop guide to more effective instruction.


Product Details

ISBN-13: 9781118974131
Publisher: Wiley
Publication date: 01/20/2015
Sold by: JOHN WILEY & SONS
Format: eBook
Pages: 560
File size: 2 MB

About the Author

GEORGE M. PISKURICH is an organizational learning and performance consultant specializing in e-learning interventions, performance analysis, and telecommuting. He is an active member of both ISPI and ASTD, with over twenty-five years of experience in learning technology facilitation and design for both multi-national corporations and smaller organizations. George also teaches at John Carroll University, N.C. State, Georgia State, and Mercer University, and resides in El Paso, TX.

Read an Excerpt

What Is This Instructional Design Stuff Anyway?



This chapter will help you to:

There is an old saying that if you don't know where you are going, any road will get you there. This is a fine philosophy if you are spending the summer between your junior and senior year "experiencing" Europe or if you have embarked on an Australian "walk-about," but when you are developing training programs it leaves a lot to be desired.

One of the purposes of instructional design is to provide both an appropriate destination, and the right road to get you there, whenever you are responsible for creating a training program. Your destination is usually some form of learning that your trainees will accomplish, while the road is one of the many paths that instruction can follow to facilitate that learning.

In fact, if you are seeking instructional design theory you've probably come to the wrong source; you may want to read Dick and Carey's Systematic Design of Instruction (1990). One of those basic instructional design principles we mentioned is to know your target audience. This book's target audiences were described in the introduction. Primarily, they are individuals with little to no instructional design experience who need to learn to do it right, but fast. For the most part you are not permanent training professionals planning to make a career out of instructional design, so the theory is not as important as the actual practice.

WHY INSTRUCTIONAL DESIGN?

So why should you concern yourself with instructional design? Perhaps the best reason I can give is one we've all experienced: the course, class, seminar, or other training event that sounded good on paper, but that you left (and that left you) wondering why you ever came. There are a number of reasons for this universal phenomena, but in the end they all boil down to one cause: poor instructional design. Did the class not meet the objectives stated in the course description? Poor instructional design. Did the test at the end of the program not make any sense? Poor instructional design. Did the instructor meander from topic to topic with no clear pattern to what was being discussed? Poor instructional design. Was the material over your head, or too basic-blame it on poor instructional design. (OK, I admit there may be other reasons as well, but poor instructional design is often the most critical reason, and because this is a book on how to become a better instructional designer, allow me just a little overstatement.)

WHAT IS INSTRUCTIONAL DESIGN?

Earlier we discussed instructional design in generalities: a science, an art, a way to create training. These are all fine concepts, and perhaps good definitions, but instructional design is really a set of rules, you could say procedures, for creating training that does what it is supposed to do. Some of those procedures have to do with finding out what the training is supposed to do (you might call it determining the goals of the training), while other procedures deal with letting the participant know what those goals are. Still other procedures ensure that everything in the training focuses on those goals, and one more set monitors how we know that the goals have been achieved.

A FEW DEFINITIONS

Before we get into the advantages of instructional design, we'd better take some time to develop a couple of definitions. An instructor (as we'll use the term in this book) is the person who stands up in front of a class or a person and performs the main role of disseminator of content information. There is obviously a lot more to training than just that, and-as we all know from sad experience-there are instructors, and then there are INSTRUCTORS, but for now let's just leave it there.

ADVANTAGES OF INSTRUCTIONAL DESIGN

Now, on to advantages. The main advantage of instructional design is simple: it assists you in correctly doing what you need to do. In the case of developing a training program, this means creating training that helps your trainees learn the things they need to know. This sounds pretty obvious, but that doesn't mean it always happens.

Cost Effectiveness

Ensuring cost effective training is another advantage of using instructional design. One way it does this is obvious. If you are training people on what they really need to know, and not just what someone thinks they need to know, then you are wasting less training time and, in this case, time is truly money.

It costs a lot of money to run training programs. Some estimates put the cost of private training in the United States alone at over $58 billion a year! You need money to pay trainers, for classroom space, and for materials and equipment. You also need to pay trainees to be at the training, and often must hire other people to replace them while they are away. There are travel costs, food costs, and a number of specific cost issues, depending on your particular company. If following proper instructional design principles can save even 10 percent of these expenditures (and often the savings are much, much more dramatic), the effect on the bottom line of an organization can be quite significant.

Time Effectiveness

Instructional design can also help your training become more time effective. We've already mentioned the main way it does this-simply through providing training that meets the right needs of the right people, thus not wasting their time or the trainer's. But it can do more than that. Instructional design also helps you provide training when it is needed, and in a way that the trainees can best use it.

Learning Effectiveness

Now I know that this sounds like some of that theory we said we weren't getting into, but it really isn't. Learning effectiveness relates to some of the time-effectiveness processes we discussed earlier. An advantage of using instructional design is that it helps you choose the most effective way to present your content, which can be translated as the easiest way for the trainees to learn it.

Training Effectiveness Evaluation

We've been discussing the advantages of instructional design based on its various types of effectiveness: cost, time, and learning. Another advantage is that you can use instructional design to create a valid and useful evaluation of the training itself and therefore determine whether your training truly was effective. Most training evaluations, particularly those that are not based on instructional design, consider evaluation to be limited to finding out whether the trainees liked the course. A few even go so far as to ask the trainees if they feel they "got something" from it.

Competitive Advantage

Other advantages of instructional design are related to the fact that some organizations consider good training to be a competitive advantage. An industry where this seems to be a golden rule is information technology. The best companies, often characterized as those with exemplary training, are continuously having their trained people "pirated" by other companies. These top companies will use the promise of more training, leading to further job skill development and possible promotion, to keep their people in-house and to attract new employees as well.

Business Integration

Using instructional design also creates training that is related to the goals and objectives of the organization. This is begun early in the instructional design process and follows through to how the training is evaluated. It means that the training received by your trainees will not only help them, but will help your company achieve its vision and the goals related to it.

Consistency

The last set of advantages in using instructional design relate to consistency. With instructional design, the quality of your training is consistent. All of your programs will be at the level of quality that your instructional design procedures dictate.

DISADVANTAGES OF INSTRUCTIONAL DESIGN

We've already mentioned the major disadvantage of instructional design, that it takes time. It takes time to learn how to follow the instructional design procedures and time to implement them when you create training. However, if you consider the alternative of producing possibly (perhaps probably) ineffective training if you don't use instructional design, then this disadvantage may be less critical than it first appears.

Resources

A much less significant disadvantage of instructional design is that it takes more and other resources to accomplish. Unlike what we might call, "SME-based Training," in which only one person is involved in construction, delivery, evaluation, and everything else that may need doing, good instructional design requires a number of resources. These might include a designer; an instructor who may be different from the designer; an SME, if the designer is not the one to provide content and review; other reviewers; target audience members to analyze; job incumbents to talk to; and the list goes on and on. Fortunately, none of these resources, with the exception of the first two or three, are required to contribute a lot of their time to the instructional design process. For them it may be an hour or two-or at most a day. Yet what they do contribute, when used properly, can multiply the effectiveness of the training considerably.

Overcoming Disadvantages

I mentioned earlier that I don't have a magic answer to the disadvantages of instructional design; and the claims of "true believers" from the days of film strips to today's Web-based training concerning the virtues of their pet technologies not withstanding, I don't think there is one. What this book will do for you is twofold. First, it will present instructional design with practically none of the theory that is at its foundation in order to decrease your learning time. That's not to say that the theory isn't important (it is) or that you wouldn't be a better designer if you knew it (you would). It is simply a response to the fact that you are pressed for time, particularly if designing training is not your main job function, and that you can be a good-even an excellent-designer without the theory. This will affect that first disadvantage, the amount of time needed to learn instructional design. Checklist: Do I Need Instructional Design?

Instructions: Answer each of the following questions with yes, no, or not sure.

If you answered "no" or "not sure" to any of these questions, you can probably use some aspect of instructional design. If you answered "no" or "not sure" to several of them, you need the whole instructional design approach. Read on, s'il vous plait, and remember:

Give a man a fish and he'll eat for a day. Teach him how to fish and he'll eat as long as there are fish in the pool. But design a training program that helps him learn how to stock and manage his pool, and there is no telling how far he might go.

Table of Contents

Tool List vii

Preface for the Third Edition xiii

Introduction xv

Purpose xv

Audiences xvi

Special Elements xvii

Organization of the Book xix

Chapter 1 What Is This Instructional Design Stuff Anyway? 1

Why Instructional Design? 2

What Is Instructional Design? 3

A Few Definitions 5

Advantages of Instructional Design 9

Disadvantages of Instructional Design 13

Chapter 2 Before You Do Anything: Pre-Instructional Design Activities 17

Organizational Needs 18

Performance Assessment 23

Assessing Training Needs 33

Choosing Needs to Address 39

The Needs Assessment Report 42

Quick and Dirty Cost/Benefit Analysis 47

Training Needs Analysis 54

Chapter 3 Do You Know What You Need to Do? Analysis 63

Data-Collection Methods 64

Why Analyze? 73

Types of Analysis 73

Computer-Aided Analysis 102

Chapter 4 How to Do It: Design 107

Make the Right Decision Now 107

Delivery Decision 108

Objectives 128

Design Documents 143

Course Descriptions 161

Gathering Content 162

Adding Structure: The Instructional Plan 168

Trainee Evaluation (Test Questions and Tests) 178

Hints for Designing in Various Formats 196

Chapter 5 Doing It Right: Development 203

End Products of Development 203

The Facilitator Guide as an End Product 205

Scripts and Storyboards 231

Participant Packages and Other Print Materials 235

Other Media 239

Hints for Developing Material 247

Chapter 6 Getting It Where It Does the Most Good: Implementation 263

Beta Tests and Pilots 263

Reviews Revisited 279

Common Implementation Issues 282

Other Instructor-Led Classroom Implementation Needs 287

Hints for Implementation 299

Field Trips 306

Chapter 7 Did It Do Any Good? Evaluation 311

Why Evaluation? 311

The Key to Good Evaluation 312

Types of Evaluation 315

Evaluation of Self-Instruction Programs 334

Revisions: What to Do with What You’ve Learned 338

Hints for Evaluating 344

Chapter 8 Doing It Faster: More Rapid Design Shortcuts 353

Software for Instructional Design 354

Analysis Software 355

Test Development Software 355

Miscellaneous Software 356

Rapid Prototyping 356

Learning Objects/Granular Training 357

Public Courses 358

Off-The-Shelf Programs 358

Technology Vendors 358

Performance Support–Based “Training” 359

Problem-Based Learning (PBL) 361

Training Management Systems/Learning Management Systems (LMS)/Learning Content Management Systems (LCMS) 361

Digital Cameras 362

What Does an ID Do? 362

Miscellaneous 364

Chapter 9 Asynchronous e-Learning Design 367

Definitions 367

Creating and Implementing an e-Learning System 369

Determining a Comprehensive e-Learning Strategy 371

Designing and Developing Good Programs 373

Learning Management Systems and Learning Content Management Systems 374

Preparing the Organization Globally for e-Learning 378

Self-Direction and e-Learning 380

Planning for a Smooth, Successful Implementation 384

Creating an Effective Monitoring and Evaluation Plan 385

Asynchronous e-Learning Design and Development 387

Analysis 387

Material Development 390

Learner Evaluation 397

Learner Interfaces 398

Beta Tests and Pilots 399

Software 400

Repurposing 401

Evaluating Asynchronous e-Learning Programs 403

Summary 403

Chapter 10 Synchronous e-Learning Design 409

Advantages 409

Disadvantages and Misconceptions 410

Design Considerations for Synchronous e-Learning 413

Mini-Interactions 414

Repurposing and Redesigning Synchronous e-Learning Programs 415

Other Synchronous Activities 416

More Detailed Facilitator Guides 419

Learner Guide 422

General Technology Considerations 423

Media 425

Designing Continuing Interactions 430

Audience Analysis 432

Implementation 434

Online Learning: A Special Type of e-Learning 446

What the Learners Say 451

Chapter 11 New Design Applications 453

Flipped Classrooms 453

Mobile Learning 457

Virtual Learning Environments 461

Social Network–Based Learning 463

Massive Open Online Courses (MOOCs) 466

Communities of Practice 468

Informal Learning 469

The Cloud 471

Glossary 475

Suggested Readings 499

Other Resources 511

About the Author 517

Index 519

What People are Saying About This

From the Publisher

"The chapter titled ‘Asynchronous E-Learning Design,’ is worth the price of the book.  George understands the critical elements in implementing e-learning in an organization and getting it to stick."
—Bob Bodine, director, Global Development, Medtronic Inc.

"Provides a thorough roadmap for serious instructional designers who are trying to increase the value of the lessons they are creating and delivering. . . . this book is a 'must have'."
—Phyllis Wright, director, Training and Organizational Development Human Resources, Baylor Health Care System

"For any training director charged with developing a staff, and for any training staff intent on improving efficiency and effectiveness of instruction, Rapid Instructional Design by Dr. George Piskurich is a must."
—Lynnette Huler, director, Training and Organizational Development, The Nash Finch Company

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