06/24/2019
This brash and determined ode to the nonconforming entrepreneur from founders of branding agency Motto Bonnell and Hansenberger aims to encourage anyone with a dream and an asymmetrical haircut. The authors, eager to prove their outsider bona fides, discuss how they dropped out of college and built their business by “breaking rules and vandalizing traditions,” and encourage readers to see setbacks as just more proof that they’re special and destined for great things, just as Bonnell and Hansberger were. The book is framed around the seven characteristics specific to “rare breeds” traditionally considered “dangerous and counterintuitive”—rebellious, audacious, obsessed, hot-blooded, weird, hypnotic, and emotional. Each gets its own chapter, which concludes with advice on how to exploit these characteristics to succeed. There’s quite a bit of self-congratulation and reader-congratulation—“nobody ever called you compliant or predictable”—and the resulting execution comes across a bit too much like teenage posturing, since comparing entrepreneurs to Harriet Tubman, or to people who worked to save Jews from the Holocaust, strains the bounds of credulity. Readers who can get past the pandering, however, will draw some inspiration from this shame-free goad to outside-the-mainstream budding creators with a laptop and a dream. Agent: Joy Tutela, David Black Literary Agency. (Sept.)
There’s a choice—become a rare breed, someone who cares enough to contribute, to speak up and to challenge convention. Not to hustle, which is selfish, but to make a ruckus and to make things better. Take what you need from this brazen rant and go!” — Seth Godin, New York Times bestselling author of This is Marketing and What To Do When It’s Your Turn
“Rare Breed is a guide for strategic rebellion. If you’re looking to make a difference in your business or in the world at large, wow, have you ever found the right book. Reading it will inspire you into taking big, immediate, spirited action.” — Mark Levy, Founder of Levy Innovation and creator of Your Big Sexy Idea®
“In a business world that’s a vast sea of sameness, you’ve got to be different — really different — to stand out and get noticed. Read this book, and you too will learn the secrets of rare breed leaders who do things differently and make a difference in the world.” — Peter Economy, Wall Street Journal bestselling author and The Leadership Guy at Inc.com
“Entrepreneurs need to know how to really cut through the noise these days in order to grow their business. Sunny and Ashleigh’s book can help by showing them how so-called vices are actually positive building blocks towards success.” — Michael A. Smith, Producer, Bloomberg
“A good dish doesn’t always start with a recipe, but with excellent ingredients, vision and confidence. In this book, through the passionate and talented writers Sunny Bonnell and Ashleigh Hansberger, you will find all the ingredients that shape the path of many successful individuals in their craft.” — Daniel Boulud, renowned French chef, James Beard Awardee and restauranteur
“To all my Rare Breeds reading this: understand this book isn’t a blueprint to success, as we all have to walk our own paths. But it will give you the strength to keep pushing because it’s a beautiful reminder that you are not alone.” — Charlamagne tha God, New York Times bestselling author of Black Privilege
“What traits do brave and unique individuals possess that allow them to achieve the highest heights and do it on their own terms? To explore this question...Rare Breed identifies seven traits that society calls ‘vices,’ to help readers turn them into virtues and achieve stand-out success.” — Forbes
“[A] brash and determined ode to the nonconforming entrepreneur.”
— Publishers Weekly
“Readers will feel that Bonnell and Hansberger are coaching them personally to redefine their limits, skillsets, talents, and comfort zones in the workplace, and to help them dismantle status-quo practices…this work [is] motivating and helpful in overcoming internal and external barriers to career success.” — Booklist
“See how feistiness can work for you…Rare Breed is like an entire wind storm of fresh air.” — USA Today
Rare Breed is a guide for strategic rebellion. If you’re looking to make a difference in your business or in the world at large, wow, have you ever found the right book. Reading it will inspire you into taking big, immediate, spirited action.
A good dish doesn’t always start with a recipe, but with excellent ingredients, vision and confidence. In this book, through the passionate and talented writers Sunny Bonnell and Ashleigh Hansberger, you will find all the ingredients that shape the path of many successful individuals in their craft.
What traits do brave and unique individuals possess that allow them to achieve the highest heights and do it on their own terms? To explore this question...Rare Breed identifies seven traits that society calls ‘vices,’ to help readers turn them into virtues and achieve stand-out success.
See how feistiness can work for you…Rare Breed is like an entire wind storm of fresh air.
Entrepreneurs need to know how to really cut through the noise these days in order to grow their business. Sunny and Ashleigh’s book can help by showing them how so-called vices are actually positive building blocks towards success.
To all my Rare Breeds reading this: understand this book isn’t a blueprint to success, as we all have to walk our own paths. But it will give you the strength to keep pushing because it’s a beautiful reminder that you are not alone.
There’s a choice—become a rare breed, someone who cares enough to contribute, to speak up and to challenge convention. Not to hustle, which is selfish, but to make a ruckus and to make things better. Take what you need from this brazen rant and go!
Readers will feel that Bonnell and Hansberger are coaching them personally to redefine their limits, skillsets, talents, and comfort zones in the workplace, and to help them dismantle status-quo practices…this work [is] motivating and helpful in overcoming internal and external barriers to career success.
In a business world that’s a vast sea of sameness, you’ve got to be different — really different — to stand out and get noticed. Read this book, and you too will learn the secrets of rare breed leaders who do things differently and make a difference in the world.
Readers will feel that Bonnell and Hansberger are coaching them personally to redefine their limits, skillsets, talents, and comfort zones in the workplace, and to help them dismantle status-quo practices…this work [is] motivating and helpful in overcoming internal and external barriers to career success.
See how feistiness can work for you…Rare Breed is like an entire wind storm of fresh air.
Readers will feel that Bonnell and Hansberger are coaching them personally to redefine their limits, skillsets, talents, and comfort zones in the workplace, and to help them dismantle status-quo practices…this work [is] motivating and helpful in overcoming internal and external barriers to career success.
What traits do brave and unique individuals possess that allow them to achieve the highest heights and do it on their own terms? To explore this question...Rare Breed identifies seven traits that society calls ‘vices,’ to help readers turn them into virtues and achieve stand-out success.
See how feistiness can work for you…Rare Breed is like an entire wind storm of fresh air.
