Rational Investing with Ratios: Implementing Ratios with Enterprise Value and Behavioral Finance

by Yannick Coulon

Overview

Explaining the underlying logic behind financial ratios, this book adds to the discussion on the importance and implementation of ratios and illustrates the essential role that they play in company evaluations and investment screening. The author explores how ratios establish a proportional relationship between accounting and market data, and when well-integrated into a global company vision, can become powerful indicators capable of outlining relevant information and identifying warning signs. Going beyond merely listing possible ratios and looking further into their implementation, each ratio family is demonstrated with numerous graphs and practical case studies involving companies such as Amazon, Walmart and Alibaba. With a focus on behavioral finance and enterprise value, this innovative Palgrave Pivot will be of interest to investors, bankers and entrepreneurs, as well as finance scholars and students.

Product Details

ISBN-13:	9783030342647
Publisher:	Springer International Publishing
Publication date:	12/31/2019
Edition description:	1st ed. 2020
Pages:	161
Product dimensions:	5.83(w) x 8.27(h) x (d)

About the Author

Yannick Coulon has studied at business schools in France, Germany and Switzerland, and holds an MBA and certificate in behavioral finance. Currently an investor and manager in the golf industry, he has many years of experience working for UBS Global Asset Management in Switzerland, and as the European Product Manager for the Zip drive developed by Iomega, USA. Yannick also teaches finance (including behavioral finance) at a business school in Brittany, France, and has written three books in this area.

Table of Contents

1. Presentation of Key Financial Metrics and Enterprise Value.- 2. Efficiency Ratios.- 3. Key Liquidity and Solvency Ratios.- 4. Debt Ratios.- 5. Profitability and Performance Ratios.- 6. Case Studies.- 7. Investment Thesis.