Re-Inventing the Book: Challenges from the Past for the Publishing Industry

by Christina Banou

Overview

Re-Inventing the Book: Challenges from the Past for the Publishing Industry chronicles the significant changes that have taken place in the publishing industry in the past few decades and how they have altered the publishing value chain and the structure of the industry itself.

The book examines and discusses how most publishing values, aims, and strategies have been common since the Renaissance. It aims to provide a methodological framework, not only for the understanding, explanation, and interpretation of the current situation, but also for the development of new strategies.

The book features an overview of the publishing industry as it appears today, showing innovative methods and trends, highlighting new opportunities created by information technologies, and identifying challenges. Values discussed include globalization, convergence, access to information, disintermediation, discoverability, innovation, reader engagement, co-creation, and aesthetics in publishing.

• Describes common values and features in the publishing industry since the Renaissance/invention of printing
• Proposes a methodological framework that helps users understand current publishing issues and trends
• Focuses on reader engagement and participation
• Proposes and discusses the publishing chain, not only as a value chain, but also as an information chain
• Considers the aesthetics of publishing, not only for the printed book, but also for digital material

Product Details

ISBN-13:	9780081012796
Publisher:	Elsevier Science
Publication date:	11/18/2016
Sold by:	Barnes & Noble
Format:	eBook
Pages:	163
File size:	9 MB

About the Author

Vice Rector for Academic Affairs, International Relations and Extraversion, Associate Professor (Dep. of Archives, Library Science and Museology), Ionian University. Dr Banou holds a Ph.D. on the ornamentation and illustration of Greek books printed in Italy during the Renaissance and the early Baroque era (Dep. of History, Ionian University, 2002). She has been a visiting lecturer in autumn 2014 at the Robert Gordon University, Aberdeen, Business School, Dep. of Information Management. Her main areas of research interests include publishing, book policy, current trends of the publishing industry, history of the book publishing industry, aesthetics of the printed book, reading policy, development of the publishing policy and of promotion strategies, art history of the printed book, and the impact of new technologies on the book publishing activity. She has presented papers in refereed journals and has participated at international conferences. Two monographs of her concerning the publishing industry have been published in Greek: Banou, Christina (2012), Gutenberg’s Next Step: the Publishing Companies in Greece at the Beginning of the 21st century, Athens: Papazisis Publishers. Banou, Christina (2008), Diachronic Features of the Publishing Industry in the Western World, Athens: Kotinos Publications.

Table of Contents

1. Introduction: The continuing revolution of Gutenberg

2. Reimagining the book: Aesthetics in publishing

3. Reengaging readers, rediscovering strategies

4. Re-discussing the publishing chain as information value chain-circle

5. Redefining publishing: Challenges from the past

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From the Publisher

A primer on changes in the publishing world and how to rediscover, redevelop, and reevaluate company strategies