Real Estate Photography for Everybody: Boost Your Sales with Any Camera

by Ron Castle

Overview

Photographing interiors is not as easy as you might think, and it takes a lot of practice to produce consistently strong, high-impact compositions for your clients. Still, there is money to be made in this field, and whether you’re looking to work as a full-time real estate photographer or develop a side-line business, you’ll need to arm yourself to produce client-pleasing photographs. In this book, Ron Castle (Del Rio, Texas) introduces you to the skills you need to succeed in real estate photography. You’ll gain insight into some basics of the business, and you’ll learn what kind of equipment you’ll need to do the job. You’ll also learn what and what NOT to photograph, work to produce strong compositions, and find suggestions for an efficient and effective post-processing workflow. The later chapters will consist of several sample home shoots. These images and their captions will provide helpful suggestions and perspectives on what a typical “real-world” real estate shoot entails.

Product Details

ISBN-13:	9781682033036
Publisher:	Amherst Media, Incorporated
Publication date:	10/15/2017
Sold by:	Barnes & Noble
Format:	eBook
File size:	250 MB
Note:	This product may take a few minutes to download.

About the Author

Ron Castle has been photographing and creating art since he graduated from the University of Arizona Graphic Design School in 1969 with a Bachelor of Fine Arts degree in Commercial Art and Illustration. His work has ranged from graphic design, to oil painting, to film photography, but digital photography has taken center stage in his creative life for the past decade. Since falling in love with digital imaging, he has honed his skills at the prestigious Santa Fe Photographic Workshops and earned the coveted Certified Professional Photographer and Master Photographer degrees from Professional Photographers of America (PPA)—and his very first entry into PPA’s International Photographic Competition in 2015 resulted in a Diamond Photographer of the Year award! In recent years, he has focused his passion on architectural and real estate photography, where he has also earned awards in print competition. Additionally, his images and techniques were featured in Texas Photographer magazine and he taught a popular real estate photography workshop for the Texas Professional Photographers state convention.

Table of Contents

About the Author Introduction Chapter 1- Business Realities Chapter 2- Equipment Chapter 3- Capture Basics Chapter 4- Image Post-Processing Chapter 5- Sample Homes (or Case Studies) Conclusion Index

Editorial Reviews

02/01/2018
Though photographer Castle's practical guide is primarily aimed at new or prospective real estate photographers, the basic technical information and simple staging and composition advice can be helpful to anyone. Six sample homes (most furnished) are featured, including tips on what not to shoot and how to get the most out of one's images. Both interior and exterior views, including a few shot with drones, are covered. A short section on business practice for real estate photographers is included. VERDICT This photography how-to book has good crossover potential among the hobbies, architecture, homeownership, and occupational subject needs of users.

Library Journal

His guidance is easily accessible to real estate agents as well as all levels of photographers.” —Laurie Klein (BFA, MFA, Educator and Author)

“Ron understands the nuances that transform a photograph into a piece of art. This book will help you recognize these subtleties as you embark on your own photographic transformation.” —Elizabeth Homan (Master Photographic Craftsman, CPP, API) and Trey Homan (Photographic Craftsman, CPP, 2017 President of Texas Professional Photographers Association)

“Ron has proven himself a leader in commercial photography. His craftsmanship speaks for itself.” —Bill Hedrick (Editor of Texas Professional Photographer Magazine)

From the Publisher