This book is the story of a boy who grew up exponentially self-isolated from Judaism, Jewishness, and the Jewish state — until a life-changing experience at the age of 23 catapulted him to a life mission of enhancing the world's relationship with Israel.
This is not another book that celebrates and glorifies Israel. Instead, the purpose of this book is to serve as a wake-up call to Israel's advocates that, while Israel packs a tremendous product, it is compromised by a subpar brand which has great potential to uniquely capture the hearts and minds of people across our globe. It starts with the way we portray our beloved country's core value proposition, while leveraging it to continuously wow our world.
