With this book, social marketers can now answer that nagging question from the CEO and CFO:
“How can we use this new social media channel most effectively to drive more revenue, profit, brand and share at highest RIO and least risk?”
The concepts in this book can be applied to any social marketing channel and any combination of traditional and social media. The authors build a Media Engagement Framework that applies directly to:
- Influences
- Consumers
- Individuals
RIO of Social Media is truly global in nature presenting case studies from around the world including Dell (Europe), Comcast (North America), Guinness Anchor Berhad (Malaysia) and Microsoft Asia Pacific. With this range of cast studies, the reader will be able to apply these concepts to their business whether they are based in New York, Shanghai, London or Sydney.
The book presents with an 8-step process to strategize, develop, implement and measure an effective social marketing strategy.
With this book, social marketers can now answer that nagging question from the CEO and CFO:
“How can we use this new social media channel most effectively to drive more revenue, profit, brand and share at highest RIO and least risk?”
The concepts in this book can be applied to any social marketing channel and any combination of traditional and social media. The authors build a Media Engagement Framework that applies directly to:
- Influences
- Consumers
- Individuals
RIO of Social Media is truly global in nature presenting case studies from around the world including Dell (Europe), Comcast (North America), Guinness Anchor Berhad (Malaysia) and Microsoft Asia Pacific. With this range of cast studies, the reader will be able to apply these concepts to their business whether they are based in New York, Shanghai, London or Sydney.
The book presents with an 8-step process to strategize, develop, implement and measure an effective social marketing strategy.