Table of Contents
Introduction, 1. Why Sports Journalism Matters,
Part I: The Trade, 2. Sport and Journalism in the 18
th and 19
th Centuries, 3. The Art of Sportswriting
, 4. Newspapers, 5. Tabloids, 6. Agencies, 7. Regional Newspapers, 8. Fanzines, 9. Multiplatform Sports Journalism, 10. Broadcasting: Interview with Martin Tyler, 11. Twitter, 12. Public Relations, 13. The Sports Editor: Good cop or bad?, 14. The Sub-editor, 15. Humour, 16. Statistics and Records, 17. When Dreams fall Apart,
Half-time Interval: Interview with David Lacey and Patrick Barclay,
Part II: Issues, 18. Race, 19. Sexuality, 20. Homophobia: Interview with Alex Kay-Jelski
, 21. Money, 22. National Identity, 23. The Olympics, 24. Football Hooliganism, 25. Football managers and the Press, 26. Who Owns the Narrative?, 27. Caster Semenya, 28. Lance Armstrong
, Part III: Trailblazers, 29. Frank Keating, 30. Hugh McIlvanney, 31. Vikki Orvice, 32. John Samuel,
Part IV: The Future, 33. A New Golden Age?, 34. Diversity, 35. Reporting