Running a Successful Photography Business

by Lisa Pritchard

Overview

Running a Successful Photography Business is the definitive business bible for every professional photographer – a one-stop resource covering everything you need to know to make your business a success. This handy book contains guidance on the key areas of running your business: fine-tuning your brand, attracting new clients and keeping existing ones, costing and producing shoots, professional ethics and codes of practice, contracts, preparing a business plan, operating your business effectively, legal obligations, working with agents and agencies and how to evolve and prosper in this ever changing industry. Everything a working photographer needs to know in order for their business to flourish.

Written from the unique point of view of a leading photographers' agent, the author knows from first-hand experience what it takes to survive and succeed as a professional photographer.

This book builds on the author's popular first book, Setting up a Successful Photography Business, aimed at those starting out in freelance photography.

Product Details

ISBN-13:	9781472554604
Publisher:	Bloomsbury Publishing
Publication date:	07/06/2017
Sold by:	Barnes & Noble
Format:	eBook
Pages:	208
File size:	28 MB
Note:	This product may take a few minutes to download.

About the Author

Lisa Pritchard is a well-known figure in the commercial photography world, primarily for being a leading photographers' agent. She set up her own agency, LPA, in 2002, which represents both established and emerging photographers and produces photoshoots for leading brands and major advertising campaigns. Lisa offers consultancy sessions to professional and aspiring photographers and a 'Pop up Agent' service for unrepresented photographers. She has also judged many international photography competitions, and is a popular guest speaker at seminars and Universities.
www.lisapritchard.com
Lisa Pritchard has been working with and advising professional photographers for more than two decades. Starting her career at a well known photo library, she went on to establish herself as one of the UK's leading photographers agents and stills producers, setting up her own agency, LPA (Lisa Pritchard Agency) in 2001. Lisa is a frequent guest speaker at photography colleges and seminars, a regular judge of photography competitions and a well known contributor to the trade press. More information can be found on her at www.lisapritchard.com.

Table of Contents

Biographies
Preface

Introduction
Chapter 1: How's Business? A Business Health Check
Chapter 2: The Photographer's Business Plan
Chapter 3: Fine-Tuning your Brand
Chapter 4: Twenty Ways to Get Noticed
Chapter 5: Pricing
Chapter 6: Pitching for a Job and Sealing the Deal
Chapter 7: Please Read the Small Print: Business Terms and Photography Contracts
Chapter 8: The Perfect Photoshoot: A Step by Step Guide
Chapter 9: Photoshoot Legal Obligations and Codes of Practice
Chapter 10: Are You Covered? Insurance
Chapter 11: Keeping Clients
Chapter 12: Getting Help
Chapter 13: Going Forward

Contributor Biographies
Appendices
Index