Sales Secrets For Product Managers: Tips & Techniques For Product Managers To Better Understand How To Sell Their Product

by Jim Anderson

Overview

The job of a product manager is made even more difficult by the simple fact that it really does not come with any clear instructions on how to do it correctly. As product managers we are constantly searching for ways to become better.

What You'll Find Inside:
* 9 WAYS TO TO BECOME AN INFORMATION PRODUCT MANAGER
* WHY PRODUCT MANAGERS NEED TO KNOW THAT COST PLUS PRICING IS WRONG, WRONG, WRONG
* WHAT IS A “PRODUCT VISION”?
* WEB 2.0 PRODUCT MANAGEMENT: IT’S ALL ABOUT PARTICIPATION

One of the things that every product manager quickly realizes is that their career success is very closely tied to the financial success of their product. It is the job of the product manager to make sure that his or her product is meeting the needs of their customer.

One of the most challenging aspects of creating a product that meets a customer's needs is to decide on what the right price to charge is. The goal is to charge as much as you can without exceeding what your customer's perception of the value of your product is. There are a lot of wrong ways to do this and just a few correct ways.

One of the most important things that a product manager can do is to learn from the actions of other product managers. Not all product management programs succeed. We need to teach ourselves to keep our eyes open and watch and learn from both the successes and failures of other product managers.

As though being a product manager was not hard enough, we also don't control the world in which we live. This means that we need to create plans to deal with events like product name changes, recessions, and irrational customers.

This book has been written to provide you with the insights that you are going to need in order to develop your product management skills. We'll be talking about what you need to take into consideration when you are creating a price for your product, how to start your year off on the right foot, and how to create a vision for your product.

Product Details

BN ID:	2940046163162
Publisher:	Jim Anderson
Publication date:	09/05/2014
Sold by:	Smashwords
Format:	eBook
File size:	2 MB

About the Author

Dr. Jim Anderson is a talented engineer, teacher, and marketing professional. Born in Iowa City, Iowa his family moved many times during his childhood eventually settling just outside of St. Louis Missouri in Edwardsville, Illinois. Dr. Anderson went on to earn four college degrees: three in Computer Science including a doctoral degree and an MBA in marketing. He has worked in the IT industry for over 25 years for both large companies (Boeing, Siemens, Alcatel, and Verizon) as well as at some start-ups during that whole "dot com" thing.

Dr. Anderson is now the founder and President of Blue Elephant Consulting. Blue Elephant Consulting shows technical professionals and groups how to use their business communication skills to change the world. By using its Clear Blue Knowledge Systems Blue Elephant Consulting shows them how to become successful communicators and set their ideas free thereby changing the world. Dr. Anderson provides consulting, coaching, speaking and training products and services to help in 5 key areas of business communications: public speaking, product management, IT team management, IT department leadership, and negotiating.

Based on his experiences with many different customers, Dr. Anderson has taken the lessons that he's learned in the real world and has documented both the issues and their solutions in the books that he has written. Each book is filled with a unique set of real world challenges that product managers, CIOs, negotiators, IT managers, and public speakers encounter on an almost daily basis. In clear, easy to understand language, Dr. Anderson lays out exactly what the challenge is and then how to go about easily solving it.

In addition to running his company, Dr. Anderson has had the opportunity to teach college courses at multiple universities. While doing this Dr. Anderson discovered that his students had a real need for information on how to get their first job after they graduated. His after class one-on-one discussions about the tips and techniques that today's college students could use to simplify their job search lead to speaking engagements and eventually to the book "Making The Jump: How To Land Your First Job After College!"