Say It With Charts: The Executive's Guide to Visual Communication / Edition 4

by Gene Zelazny

Overview

Step-by-step guide to creating compelling, memorable presentations

A chart that once took ten hours to prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn't changed, however, are the basics behind creating a powerful visual - what to say, why to say it, and how to say it for the most impact. In Say It With Charts, Fourth Edition —the latest, cutting-edge edition of his best-selling presentation guide — Gene Zelazny reveals time-tested tips for preparing effective presentations. Then, this presentation guru shows you how to combine those tips with today's hottest technologies for sharper, stronger visuals. Look to this comprehensive presentation encyclopedia for information on:

* How to prepare different types of charts — pie, bar, column, line, or dot — and when to use each
* Lettering size, color choice, appropriate chart types, and more
* Techniques for producing dramatic eVisuals using animation, scanned images, sound, video, and links to pertinent websites

Product Details

ISBN-13:	9780071369978
Publisher:	McGraw Hill LLC
Publication date:	02/22/2001
Edition description:	REV
Pages:	240
Sales rank:	472,887
Product dimensions:	7.60(w) x 9.40(h) x 0.72(d)

About the Author

Gene Zelazny is Director of Visual Communications for McKinsey and Company, and has over 40 years of experience working with colleagues and clients to design powerful management reports and presentations. In addition, Zelazny frequently presents his ideas at the world's top business schools, including Chicago, Harvard, Columbia, Cornell, Wharton, Haas, MIT, Oxford, Kellogg, Stanford, Tuck, INSEAD, and others. He also is author of the how-to classic Say It With Presentations.

Table of Contents

	Introduction: Say it with Charts	1
Section 1	Choosing Charts	9
A.	Determine Your Message	11
B.	Identify the Comparison	21
1.	Component Comparison	21
2.	Item Comparison	22
3.	Time Series Comparison	22
4.	Frequency Distribution Comparison	22
5.	Correlation Comparison	23
C.	Select the Chart Form	25
1.	Pie Chart	28
2.	Bar Chart	33
3.	Column Chart	36
4.	Line Chart	38
5.	Dot Chart	46
Section 2	Using Charts	73
	Component Comparison	81
	Item Comparison	87
	Time Series Comparison	97
	Frequency Distribution Comparison	119
	Correlation Comparison	122
Section 3	Say it with Concepts and Metaphors	129
	Visual Concepts	137
	Linear Flows	139
	Vertical Flows	142
	Circular Flows	144
	Interaction	148
	Forces at Work	151
	Changing Course	155
	Leverage/Balance	157
	Penetration/Barriers	159
	Filters/Screens	160
	Interrelationships	161
	Processes	165
	Segmentations	166
	Visual Metaphors	169
	Games	171
	Sports	174
	Puzzles/Mazes	176
	Optical Confusion	178
	Steps and Stairs	180
	Strings and Things	181
	Punctuation	182
	Words, Words	183
	Drips and Drops	185
	Office Stuff	186
	Going and Coming	188
	Coming and Going	189
	Far Out	190
	Etc.	191
Section 4	Say It.Com	195
	Ensure Legibility	201
	Use Color with Purpose	213
	Let Content Drive Special Effects	216
	Index	221