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Overview
Basically his concept is that there isa within each person-unknown to most of us-a sleeping giant who, properly aroused and stimulated can carry us onto happiness, fame and fortune. It is a "Genie-of-the-Brain more powerful, more the servant of our every wish, than was ever Alladin's fabled Genie-of-the-lamp-of old." Robert Collier published books, lessons, and magazines, of which over two million have been distributed, the most successful of which was "Secret of the Ages".
Collier's ideas on selling illustrate his dramatic grasp of the essentials of human nature. You must appeal to certain motives to make him buy, such as: love, gain, duty, pride, self-indulgence, and self-preservation. These are the six prime motives of human action. You have to find the motive that will impel your reader to do as you wish and then persuade him to order your product by showing him how he is going to benefit, and this you cannot do unless you have the faculty of putting yourself in his place. Would he be richer, healthier, happier, for having your product? Would it help his standing in the community? Would it enable him to do anything, write anything, say anything better than he could before? Is it something everyone should have? Would it help him to help those he loves? Would it prevent loss of money or the respect of others? Summed up, arousing the right motives comes down to making the reader want what you have to offer, whether that be merchandise or money or credit or a clean bill of health-not merely for what it is, but WHAT IT WILL DO FOR HIM! Many men have tried to write successful sales copy but few seem to have the knack of really reaching the customer.
Testimonies from many successful people who have studied "Secret of the Ages" leaves no doubt that this gifted man developed and communicated ideas which provide the key to unlocking the potential for success in anyone who is willing to make the effort.
Product Details
| ISBN-13: | 9789562912532 |
|---|---|
| Publisher: | Beta Nu Publishing |
| Publication date: | 04/15/2007 |
| Pages: | 268 |
| Sales rank: | 645,571 |
| Product dimensions: | 6.00(w) x 9.00(h) x 0.61(d) |
About the Author
Table of Contents
I The World's Greatest Discovery 3
In the Beginning 4
The Purpose of Existence 5
The "Open, Sesame!" of Life 7
II The Genie-of-Your-Mind 9
The Conscious Mind 11
The Subconscious Mind 12
The Universal Mind 21
III The Primal Cause 25
Matter-Dream or Reality? 28
The Philosopher's Charm 33
The Kingdom of Heaven 35
"To Him That Hath"- 37
"To the Manner Born" 40
IV Desire-The First Law of Gain 43
The Magic Secret 46
"The Soul's Sincere Desire" 49
V Aladdin & Company 54
VI See Yourself Doing It 64
VII "As a Man Thinketh" 70
VIII The Law of Supply 76
The World Belongs to You 77
"Wanted" 82
IX The Formula of Success 87
The Talisman of Napoleon 88
"It Couldn't Be Done" 91
X "This Freedom" 95
The Only Power 97
XI The Law of Attraction 100
A Blank Check 104
XII The Three Requisites 107
XIII That Old Witch-Bad Luck 111
He Whom a Dream Hath Possessed 113
The Bars of Fate 115
Exercise 118
XIV Your Needs Are Met 121
The Ark of the Covenant 123
The Science of Thought 127
XV The Master of Your Fate 130
The Acre of Diamonds 131
XVI Unappropriated Millions 137
XVII The Secret of Power 140
XVIII This One Thing I Do 143
XIX The Master Mind 150
XX What Do You Lack? 155
XXI The Sculptor and the Clay 161
XXII Why Grow Old? 168
The Fountain of Youth 170
XXIII The Message of Jesus 177
Reaching Into Infinity 179
XXIV Keeping the Tracks Clear 185
XXV The Law of Life 187
XXVI Squaring the Circle 189
XXVII How Pelton Gained 900,000 Customers 194
XXVIII Frozen Credits 196
XXIX A New Life at Fifty 198
XXX Your Right to Be Rich 201
What Is Money? 201
The New Age 203
The Root of All Evil 204
In God We Trust 205
This One Thing 207
XXXI You Can Do It 209
Many Lack the Will to Succeed 210
William of Orange 211
Your Obstacles Melt Away 213
Julius Caesar 214
XXXII Don't Put It Off and Don't Give Up 216
How "Putting Off" Lost a War 216
The Value of Persistence 219
XXXIII Your Problem Can Be Answered 222
Dreamland 222
Capital 223
Supply 223
The Right Job 224
A Terrible State 225
A Skeptical Student 227
Thoughts That "Shout for Joy" 229
Is There a Devil? 229
"It Works!" 231
"What Is the Secret of the Ages?" 232
"Like a Lucky Charm" 232
Selling 233
Wrong Thoughts 234
Faith 235
A Mother's Problem 236
The Man Inside 237
Ideas 238
Perfect Image 238
Need a Man Be Saintly? 239
Everything Going Wrong 240
Mother-in-Law Problem 241
Sons of the Rich 242
XXXIV Benefits Received 244
A Great Change 244
From the U.S.A. Senate 244
From the Philippines 245
From the Judiciary Committee 245
$50,000 from Reading a Book 246
A Big Sale 246
Praise 247
From Cebu City, Philippines 248
Prosperity Plus 249
$60,000 Received! 250
Spreading the Good Word 250
Like Aladdin's Lamp 250
Fear Gone 251
A Textbook from Now On 251
Absolute Necessity 252
$500 Extra in Two Weeks 252
Finances Straightened Out 253