Sell the Feeling: The 6-Step System that Drives People to Do Business with You
“This is THE book for professionals who sell, including those who hate selling. It’s simple in its approach, but it creates brilliant results.” —Peter Montoya, author of The Brand Called You

Sell the Feeling has a crucial message for anyone who wants to attract more clients, customers, or repeat business: People buy based on feelings. The first book of its kind to deal with the critical role of feelings in the selling and buying process, it shows how to evoke the essential feelings that motivate people to do business.

Laying out a simple six-step process of influence for salespeople, advisors, and professionals—even those who don’t consider themselves in sales—Sell the Feeling is written in the form of an entertaining and inspiring story and illustrated with off-the-wall cartoons, making it both useful and memorable. Many professionals are hindered by their own negative emotions and attitudes about selling. Sell the Feeling shows readers not only how to master their buyers’ psychology, but how to master their own “inner game” of selling.

“This book will put passion into your sales and money into your wallet.” —Jeffrey Gitomer, author of The Little Red Book of Selling

“A simple and remarkably effective system for winning clients. I predict it will become one of the classic sales books.” —Ravi Chatwani, President, Prosum Technologies
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Sell the Feeling: The 6-Step System that Drives People to Do Business with You
“This is THE book for professionals who sell, including those who hate selling. It’s simple in its approach, but it creates brilliant results.” —Peter Montoya, author of The Brand Called You

Sell the Feeling has a crucial message for anyone who wants to attract more clients, customers, or repeat business: People buy based on feelings. The first book of its kind to deal with the critical role of feelings in the selling and buying process, it shows how to evoke the essential feelings that motivate people to do business.

Laying out a simple six-step process of influence for salespeople, advisors, and professionals—even those who don’t consider themselves in sales—Sell the Feeling is written in the form of an entertaining and inspiring story and illustrated with off-the-wall cartoons, making it both useful and memorable. Many professionals are hindered by their own negative emotions and attitudes about selling. Sell the Feeling shows readers not only how to master their buyers’ psychology, but how to master their own “inner game” of selling.

“This book will put passion into your sales and money into your wallet.” —Jeffrey Gitomer, author of The Little Red Book of Selling

“A simple and remarkably effective system for winning clients. I predict it will become one of the classic sales books.” —Ravi Chatwani, President, Prosum Technologies
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Sell the Feeling: The 6-Step System that Drives People to Do Business with You

Sell the Feeling: The 6-Step System that Drives People to Do Business with You

Sell the Feeling: The 6-Step System that Drives People to Do Business with You

Sell the Feeling: The 6-Step System that Drives People to Do Business with You

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Overview

“This is THE book for professionals who sell, including those who hate selling. It’s simple in its approach, but it creates brilliant results.” —Peter Montoya, author of The Brand Called You

Sell the Feeling has a crucial message for anyone who wants to attract more clients, customers, or repeat business: People buy based on feelings. The first book of its kind to deal with the critical role of feelings in the selling and buying process, it shows how to evoke the essential feelings that motivate people to do business.

Laying out a simple six-step process of influence for salespeople, advisors, and professionals—even those who don’t consider themselves in sales—Sell the Feeling is written in the form of an entertaining and inspiring story and illustrated with off-the-wall cartoons, making it both useful and memorable. Many professionals are hindered by their own negative emotions and attitudes about selling. Sell the Feeling shows readers not only how to master their buyers’ psychology, but how to master their own “inner game” of selling.

“This book will put passion into your sales and money into your wallet.” —Jeffrey Gitomer, author of The Little Red Book of Selling

“A simple and remarkably effective system for winning clients. I predict it will become one of the classic sales books.” —Ravi Chatwani, President, Prosum Technologies

Product Details

ISBN-13: 9781600379338
Publisher: Morgan James Publishing
Publication date: 12/31/2020
Sold by: Barnes & Noble
Format: eBook
Pages: 216
File size: 5 MB

About the Author

Larry Pinci is a Master Coach and Trainer, mediator, and professional speaker. He has coached thousands of executives, salespeople, and professionals to achieve greater financial and professional success. Phil Glosserman is a Business and Sales Performance Coach. He works with executives, entrepreneurs, sales professionals, and business teams to maximize their business performance and profitability.

Table of Contents

Get Your Free Bonuses Now!     xi
Preface     xiii
You're Selling the Wrong Thing     1
Sales Sucks     5
I Never Got the Feeling You Were Interested in Me     11
Why Would Someone Choose to Do Business with You?     15
Features vs. Benefits?     19
Selling the Right Thing     23
Step 1: Prepare     35
Your Mentality Is Your Reality     47
Step 2: Create Rapport     59
Matching and Mirroring     71
Can I Put You in this Car Today?     75
Creating a Wonderful Customer Experience     83
Step 3: Ask Questions     89
What's Important to You?     109
Step 4: Link     115
Step 5: Close     129
Step 6: Reassure     145
Sell Yourself the Feeling     151
Use It or Lose It     157
The B&M Club, Revisited     171
Sam's Story     175
Acknowledgements     187
About the Authors     189
Sell the Feeling Training     191
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